Brand Tone

Reverent, authentic, and educational

Brand Values

• •Authenticity
• •Cultural Preservation
• •Quality
• •Community
• •Respect

Best Practices

• •Maintain a Reverent and Respectful Tone: Always use language that honors the sacred nature of the products. Words like 'sacred,' 'traditional,' 'ceremonial,' and 'ethically sourced' should be central to the brand's vocabulary.
• •Lead with Authenticity: The 'authenticated Indigenous women-owned' identity is a powerful trust signal and point of differentiation. This should be clearly stated on the website, social media bios, and relevant marketing materials.
• •Educate to Build Trust: Position the brand as a knowledgeable and respectful guide. Create content that explains the 'why' behind the products—their history, traditional use, and cultural significance. This adds value beyond the transaction itself.
• •Emphasize Community and Connection: Use inclusive language that fosters a sense of belonging. Frame the business as being 'in service to the community' and share customer testimonials to reinforce this relationship.
• •Ensure Visuals Match the Voice: All photography and graphic design should be high-quality, natural, and dignified. Avoid overly commercial or flashy aesthetics that could clash with the brand's authentic and reverent values.

Social Perception

Overwhelmingly positive, perceived as highly reliable, professional, and trustworthy, held in high esteem by customers and Elders due to its mission-driven approach and dedication to quality.

Copy Examples

• •Handled with care and respect on every step of its journey. Our whole leaf organic Semah is authentically sourced from Canadian farmers and licensed for ceremonial use only. We are honored to provide this sacred medicine to our community.
• •Your trusted source since 2006. An authenticated Indigenous-owned company dedicated to providing ethically sourced, high-quality sacred medicines and ceremonial tools.
• •The braid of Sweetgrass tells a story of community, kindness, and connection. Its sacred smoke purifies the spirit and carries prayers. Learn more about the teachings of this sacred plant and how to respectfully use it in your practice.
• •Begin or continue your journey with this sacred smudging kit. Containing ethically harvested sage and a natural shell, this kit provides the essential tools to cleanse your space and spirit, helping you reconnect with tradition.
• •We are deeply grateful to be a part of your ceremonies. Every purchase supports an Indigenous-owned business and the preservation of sacred traditions. Miigwetch for walking this path with us. #TurtleLodgeTradingPost #CulturalPreservation