Brand Tone

Approachable and Friendly, Community-Focused, Helpful and Accessible, Enthusiast-Driven

Brand Values

• •Accessibility
• •Community
• •Affordability/Value
• •Quality/Reliability
• •Passion for the Hobby

Best Practices

• •Speak Like an Enthusiast, For Enthusiasts: Use terminology common in the mechanical keyboard community (e.g., "endgame," "thock," "lube," "modding"). This shows you understand your audience and are part of the community. However, ensure clarity for newcomers too by briefly explaining terms where appropriate or having a glossary/FAQ.
• •Emphasize Canadian Accessibility & Value: Consistently highlight the benefits for Canadian customers (free shipping, no surprise customs fees where applicable). This is a core part of your origin story and value proposition.
• •Maintain a Friendly and Approachable Voice: Whether it's in product descriptions, email responses, or social media, keep the tone helpful, positive, and encouraging. The "cute stickers" are a small touch that resonates – carry that spirit into your communication.
• •Be Transparent and Informative: Clearly state shipping policies, product origins (if relevant and a selling point like stocking Miller-Stephenson for Krytox), and provide helpful content (like the "Keyboard Care" section or tips on lubing if you expand content). This builds trust.
• •Engage with the Community Authentically: Continue participating in relevant forums (like KeebTalk or Reddit) and consider collaborations with Canadian keyboard content creators. Share user builds (with permission) to foster a sense of community around your brand. Respond to queries and reviews promptly and helpfully.

Social Perception

Positive within the Enthusiast Community, Good Customer Service (implied), Trusted Supplier, Growing International Reach

Copy Examples

• •Headline: Stop Dreaming, Start Building. Your Endgame Keyboard is Closer Than You Think. Body: Tired of insane shipping fees and endless waits for essential keyboard parts? At TurtleKeebs, we're fellow Canadian enthusiasts making high-quality lubes, switches, and tools accessible. Get FREE Canada-wide shipping on everything you need to craft your perfect mechanical keyboard. Call to Action: Shop Now & Build Happy!
• •Headline: Smooth Switches, Silent Nights. (Affordably!) Body: Unlock the true potential of your mechanical keyboard with our curated selection of Krytox lubes, films, and essential tools. Based in Canada, we're making the keyboard hobby more accessible with competitive prices and free shipping across the country. Call to Action: Lube Up Your Keebs!
• •Headline: From Our Workbench to Yours. Canada's Keeb Essentials, Shipped Free. Body: As passionate keyboard builders ourselves, we know the struggle of finding affordable parts up North. That's why TurtleKeebs offers everything from the latest switches to must-have modding tools, all with FREE Canada-wide shipping. Call to Action: Explore asequibilidad! (Explore Affordability!)
• •Social Media Post: Image: A flat lay of various keyboard modding tools, lubes, and some "uber cute" TurtleKeebs stickers. Text: Keeb friends! 🐢🔧 Ready to dive into your next build or finally give your switches the TLC they deserve? We've got all the essentials right here in Canada – quality lubes, tools, and unique accessories, shipped FREE nationwide. What are you working on this weekend? #TurtleKeebs #MechanicalKeyboards #CustomKeyboard #KeyboardModding #KeebLife #CanadianMadeEasy Call to Action: Link in bio to shop!
• •Headline: Don't Let Borders (Or Budgets) Limit Your Build. Body: TurtleKeebs was born from a desire to make the awesome world of custom mechanical keyboards open to more Canadians. Discover top-tier switches, essential lubes, and all the tools you need without the hefty price tag or shipping shock. Plus, enjoy FREE shipping anywhere in Canada. Call to Action: Get Your Parts!