Brand Tone

youthful, eco-conscious, trendy, and approachable

Brand Values

• •Sustainability/Eco-consciousness
• •Quality
• •Individuality/Unique Style
• •Ethical Fashion
• •Passion for Fashion

Best Practices

• •Know Your Audience: Understand who you're talking to – their age, interests, values, and language. Tailor your copy to resonate with them.
• •Define Your Brand Voice Keywords: Identify 3-5 keywords that describe your brand's personality (e.g., "playful," "conscious," "bold," "friendly," "informative"). Use these as a guide for all content creation.
• •Create a Style Guide: Develop a simple style guide that outlines your brand's tone, preferred vocabulary (and words to avoid), grammar rules, and even emoji usage. Share this with anyone creating content for the brand.
• •Be Authentic: Let the genuine passion behind the brand shine through. If sustainability is a core value, ensure this is communicated sincerely and consistently, not just as a buzzword.
• •Consistency Across All Channels: Ensure the tone of voice is consistent across the website, social media posts, product descriptions, email marketing, and any customer interactions. This builds brand recognition and trust.

Social Perception

The brand is perceived as a committed and responsible online thrift store offering a curated selection of trendy vintage and streetwear. It's seen as an advocate for a more ethical and sustainable approach to fashion. Their active TikTok presence likely contributes to a perception of being current and engaged with a younger audience.

Copy Examples

• •Rock retro vibes that don't cost the Earth. 🌍 Cop your unique streetwear heat at Turtle Frip – kind to your wallet, kinder to the planet. #VintageFinds #SustainableStyle
• •Why blend in when you were born to stand out? 🔥 Discover one-of-a-kind vintage tees and sweats. Your wardrobe (and Mother Nature) will thank you. #TurtleFrip #StreetwearFashion
• •Slow fashion is the new cool. 🐢✨ Find pre-loved gems that tell a story. From vintage Hawaiian shirts to classic hoodies, level up your look sustainably. #EcoFashion #RetroCool
• •Fresh drops just landed! 🌊 Get your hands on unique vintage pieces before they're gone. Style with a conscience. #ThriftStoreHaul #TurtleFripStyle
• •Upcycled & awesome! ♻️ Check out our handmade cache pots and unique vintage clothing. Look good, feel good, do good. #SustainableLiving #VintageLove