Brand Tone

Friendly, Inspiring, and Creative

Brand Values

• •Creativity and Originality
• •Resilience and Determination
• •Quality and Craftsmanship
• •Community and Connection
• •Customer-Centricity

Best Practices

• •Lead with Your 'Why': Always circle back to the brand's origin story of resilience and creativity. This is a powerful differentiator that builds an emotional connection.
• •Emphasize 'Handmade' and 'Unique': Use words that highlight the craftsmanship and originality of the products, such as "hand-designed," "custom-crafted," and "one-of-a-kind."
• •Use a Friendly and Inclusive Tone: Address your audience directly with "you" and "your." Foster a sense of community by using phrases like "join us," "fellow creators," and "our community."
• •Showcase Customer Creations: Actively encourage customers to share photos of their purchases and feature them on social media. This reinforces the value of community and provides social proof.
• •Be Authentic and Personal: Don't be afraid to share behind-the-scenes content and personal stories that align with the brand's values, such as a love for rescue animals or boating, as mentioned in the 'About Us' section. This makes the brand more relatable and human.

Social Perception

Positive: Customers frequently praise the great quality of products and excellent customer service. Perceived as a reliable source for custom and trendy items, fostering a strong sense of community.

Copy Examples

• •Wear your story. Our new collection is more than just fabric and ink —it's a canvas for your personality. Hand-designed with passion and printed with care, each piece is made to be as unique as you are. Find your new favorite today.
• •From your imagination to reality! ✨ We love bringing your creative ideas to life. Check out this amazing custom wrap we did for a fellow creator. Got an idea bubbling? Send us a DM, and let's make something beautiful together!
• •Turtle Dane Co started with a simple idea: to create. In 2022, faced with new challenges, our founder turned to art as an outlet. That spark of creativity grew into what we are today —a small business with a big heart, dedicated to crafting high-quality, inspiring designs that help you express yourself. Every purchase supports a dream and a family.
• •Elevate your boutique with designs that sell. At Turtle Dane Co, we offer low MOQs and a constantly growing catalog of trendy, high-quality handmade items. Let's partner to bring your customers the unique pieces they're searching for. Shop our wholesale collection now.
• •It all starts with a little bit of creativity... and a whole lot of passion. From a simple idea to a finished piece, we pour our hearts into every item. This is for all the dreamers, the creators, the go-getters. This is Turtle Dane Co.