Brand Tone

Authentic & Passionate, Friendly & Approachable, Informative & Appreciative (of the art form), Community-Oriented

Brand Values

• •Authenticity
• •Craftsmanship & Quality
• •Cultural Respect & Support
• •Direct Sourcing/Fairness
• •Customer Satisfaction

Best Practices

• •Prioritize Authenticity: Always use genuine, specific language when describing products. Highlight "Native American made," "handcrafted," specific stone names (e.g., "Kingman Turquoise"), and artist attribution when possible. Avoid generic jewelry jargon.
• •Maintain a Friendly, Personal Voice: Address the audience directly and warmly (e.g., "Hello everyone," "Join us," "We're excited to share"). Incorporate names like Anna & Roland in relevant communications (like live show announcements) to reinforce the personal connection.
• •Educate and Share Passion: Briefly explain the significance of certain stones, designs, or the origin of the pieces. Convey a genuine love and respect for turquoise and the artistry involved. This builds trust and positions the brand as knowledgeable.
• •Emphasize Craftsmanship and Uniqueness: Use words that highlight the handmade nature and the individual character of each piece (e.g., "one-of-a-kind," "meticulously crafted," "unique variations"). This justifies the value and appeals to customers seeking something special.
• •Foster Community and Connection: Encourage interaction, ask questions, and use inclusive language. When promoting live sales or social media, emphasize the shared experience and the connection to the artists and fellow enthusiasts. Use relevant hashtags that resonate with the community (e.g., #TurquoiseTuesday, #WesternFashion, #BohoStyle).

Social Perception

Positive among engaged customers and influencers. Seen as a source for genuine Native American turquoise. Concerns regarding website trust (technical aspect). Appreciation for the personal touch.

Copy Examples

• •Headline: Own a Piece of Authentic Southwestern Art. Body: "More than just jewelry, it's a story whispered in silver and stone. Our genuine, Native American handcrafted turquoise pieces connect you to a rich heritage. Discover your treasure today. #AuthenticTurquoise #NativeMade #SouthwestStyle"
• •Headline: From Our Family to Yours: The Beauty of Real Turquoise. Body: "For over 30 years, we've shared our passion for genuine turquoise, sourced directly from the earth and handcrafted by talented Navajo and Zuni artists. Join the Turquoise Traders Direct family and find a piece that speaks to you. [Link to website/live show] #TurquoiseJewelry #Handcrafted #FamilyTradition"
• •Headline: Feel the Spirit of the Southwest. Body: "Each ring, necklace, and bracelet in our collection carries the soul of its artist and the vibrant energy of genuine American turquoise. Beautifully made, uniquely yours. Explore the collection. #SouthwesternJewelry #TurquoiseLove #ArtisanMade"
• •Headline: Unbox a Story. Wear a Tradition. ✨ Body: "Our latest arrivals are here! Stunning, handcrafted turquoise jewelry, each piece telling a unique story of Native American artistry. Perfect for gifting or adding a touch of authentic beauty to your everyday. Shop now! #NewArrivals #GenuineTurquoise #SupportArtisans"
• •Headline: Live Show Alert! 🌵 Anna & Roland are Back! Body: "Join us [Date] at [Time] on Facebook Live for an exclusive look at new arrivals and some truly special vintage pieces! Authentic turquoise, amazing community, and maybe a giveaway or two! Don't miss out! #TurquoiseLive #ShopSmall #NativeAmericanJewelry"