Brand Tone

Aspirational, serene, evocative, professional, and confident.

Brand Values

• •Uniqueness and Individuality
• •Connection to Nature
• •Quality and Craftsmanship
• •Serenity and Emotional Well-being
• •Sustainability and Respect for the Earth

Best Practices

• •Lead with Emotion, Support with Detail: Start your copy by evoking the feelings of serenity, creativity, and connection to nature that the brand stands for. Then, follow up with the tangible details of craftsmanship, wood type, and the quality of the epoxy to build trust and justify the premium positioning.
• •Use Storytelling: Every piece of wood has a history. Weave narratives around the origin of the materials, the inspiration behind the design (e.g., "inspired by the Aegean Sea"), and the handcrafted process. This reinforces the uniqueness and value of each item.
• •Emphasize "Unique" and "One-of-a-Kind": Consistently use language that highlights the individuality of each product. This is a key differentiator and a major part of the brand's value proposition.
• •Maintain a Serene and Elevated Vocabulary: Use a consistent set of keywords that align with the brand's values, such as "serenity," "tranquility," "mesmerizing," "artistry," "handcrafted," and "nature-infused." Avoid overly casual or sales-heavy language.
• •Speak to an Aspirational Audience: Tailor your language to a clientele that values art, design, and quality over mere functionality. Your copy should make them feel like they are not just buying a table, but investing in a piece of art that will enhance their lifestyle and environment.

Social Perception

High-end, niche brand specializing in statement furniture pieces, associated with quality, exclusivity, and appealing to an audience that values unique design, quality craftsmanship, and distinctive interior aesthetics.

Copy Examples

• •Where every meal becomes a masterpiece. Our new Ocean Infinity dining table, crafted from a single slab of ancient olive wood and filled with mesmerizing turquoise resin, brings the soul of the Mediterranean to your home. Each detail tells a story, a testament to nature's artistry and our dedication to craftsmanship. Discover a piece that's as unique as you are. #TurquoiseConcept #EpoxyTable #FunctionalArt #NatureInspired
• •Design beyond the ordinary. At Turquoise Concept, we collaborate with you to create custom, handcrafted furniture that becomes the heart of your project. From breathtaking epoxy river tables to unique decor pieces, we provide the tools to transform your vision into a serene and unforgettable space. Partner with us to bring the art of nature to your clients. [Link to Wholesale/Designer Program]
• •Your living room is your sanctuary. Shouldn't your furniture reflect that? Our Serenity coffee tables are more than just a place to set your cup; they're a daily reminder of nature's calm beauty. Handcrafted from sustainably sourced walnut and detailed with flowing epoxy, each table is a unique piece of art. Bring tranquility home. Shop the collection now.
• •In a world of mass production, we choose the path of artistry and intention. Turquoise Concept was born from a desire to blend the timeless beauty of Mediterranean olive wood with contemporary design. Our commitment to quality, sustainability, and handcrafted excellence is at the core of everything we do, providing our clients with not just furniture, but a legacy. Learn more about our journey and the values that shape our creations. #SustainableDesign #Craftsmanship #LuxuryFurniture
• •The 'Earth' coffee table is a tribute to the grounding energy of the natural world. Featuring a stunning cross-section of a centuries-old olive tree, its natural imperfections are celebrated and transformed with a clear, durable epoxy. This piece serves as a functional sculpture, a bridge between your living space and the serene beauty of the earth. Handcrafted with a commitment to sustainable design, no two tables are alike.