Brand Tone

Sentimental and Heartfelt, Appreciative and Customer-Focused, Enthusiastic and Positive

Brand Values

• •Preserving Memories
• •High Quality
• •Emotional Connection/Happiness
• •Personalization and Uniqueness
• •Customer Satisfaction

Best Practices

• •Focus on Emotion: Always tap into the sentimental value of the product. Use words that evoke feelings of love, nostalgia, joy, and comfort. Frame the product as a way to capture and relive precious moments.
• •Use Storytelling: Encourage customers to see their photos as stories. The copy should reflect this by talking about 'chapters of life,' 'telling your unique story,' and 'preserving magic.' Share anonymized customer stories (with permission) to illustrate the impact.
• •Emphasize 'Unique' and 'Personalized': Highlight that each piece is custom-made and one-of-a-kind, directly reflecting the customer's personal photo and memory.
• •Maintain a Warm and Approachable Voice: The language should be friendly, empathetic, and genuine, making customers feel understood and valued. Avoid overly formal or technical jargon.
• •Show Gratitude and Connection: Express appreciation for customers sharing their memories. Reinforce the idea that Turned Art is privileged to play a role in preserving their special moments, fostering a sense of community and shared experience.

Social Perception

Provider of Thoughtful Gifts, High-Quality Art Service, Efficient and Reliable, Emotionally Resonant

Copy Examples

• •Headline: Cherish Every Moment, Beautifully. Body: Don't let your favorite photos gather dust in the cloud. Let us transform them into timeless art that tells your unique story. Turn your precious memories into a masterpiece today.
• •Headline: The Most Heartfelt Gift You Can Give. Body: Looking for a present that truly speaks from the heart? A custom Turned Art portrait captures the essence of your loved ones and the moments you never want to forget. Give a gift that will be treasured for a lifetime.
• •Headline: Your Memories, Reimagined as Art. Body: From joyful laughter to quiet glances, some moments are too special to just stay on your phone. We lovingly turn your photos into beautiful watercolor art, preserving their magic forever. See your memories in a new light.
• •Headline: Celebrate Your Story with Turned Art. Body: Every photo holds a chapter of your life. We're honored to help you illustrate those chapters with stunning, personalized artwork. It’s more than art; it’s your story, beautifully told.
• •Headline: Bring Your Walls to Life with Love. Body: Transform your home with art that’s uniquely yours. A Turned Art piece is a daily reminder of the people, pets, and places you hold dear. Create a space filled with warmth and cherished memories.