Brand Tone

Enthusiastic and Passionate, Friendly and Approachable, Creative and Customizable, Informative and Helpful

Brand Values

• •Love for Anime/Passion for the Craft
• •Personalization and Customization
• •Quality Artistry
• •Customer Satisfaction
• •Community Engagement

Best Practices

• •Know Your Audience (The Anime Fan): Use language, references (mentioning specific anime or common anime tropes if appropriate and natural), and an enthusiastic tone that resonates with anime fans. Understand their passion for detail and personalization.
• •Embrace Enthusiasm and Passion: Let genuine love for anime shine through in the copy. Use exclamation points where appropriate, and positive, energetic language. Words like "love," "fave," "epic," "awesome" can be effective when used sincerely.
• •Keep it Friendly and Approachable: Use a conversational style. Address the customer directly (using "you" and "your"). Make the process sound easy and fun. The current site uses ":D" which is very informal; ensure this level of casualness aligns with the desired brand image consistently.
• •Highlight Customization and Personal Value: Continuously emphasize that the artwork is *custom* and *personalized*. Focus on how the service allows customers to express their individuality and love for specific anime in a unique way.
• •Be Visually Consistent with Your Text: Ensure the visuals (artwork examples) match the energy and style described in the text. If the copy is exciting and vibrant, the images should reflect that. Use customer-generated content (with permission) to reinforce authenticity and community.

Social Perception

For Anime Fans, By Anime Fans; Gift-Worthy and Unique; Social Media Savvy; Provider of Personalized Avatars/Profile Pictures

Copy Examples

• •Headline: Become the Anime Hero You've Always Dreamed Of! Body: Ever imagined yourself battling demons in *Demon Slayer* or exploring new worlds like in *Attack On Titan*? Our amazing artists are HUGE anime fans, just like you, and they're here to bring your vision to life! Get your custom, hand-drawn anime portrait today and show off your ultimate anime self! #TurnedAnime #AnimeArt
• •Social Media Post (showing a customer image, with permission): Caption: Check out @[CustomerHandle] looking absolutely epic in their custom *My Hero Academia* style portrait! 🤩 We loved bringing their unique quirks to life! Want to see yourself or a friend as a hero (or villain 😉)? Tap the link in bio to get started! #AnimeYourself #CustomAnime #MHA
• •Email Subject: ✨ Your Anime Transformation Awaits! (P.S. Pets are welcome!) Body: Hi [Customer Name], Ready to step into your favorite anime world? At Turned Anime, we create stunning, personalized anime portraits that capture YOU. From your signature pose to your beloved pet by your side, our talented artists hand-draw every detail. It’s the perfect unique gift or a new PFP that’ll make your friends super jealous! [Link to Order Page]
• •Website "About Us" Snippet: Text: We're not just artists; we're die-hard anime otakus! We live and breathe anime, from the iconic art styles to the epic storytelling. That passion goes into every single portrait we create, ensuring you get a piece of art that truly captures the anime magic and your unique personality. Let's make something awesome together!
• •Promotional Ad Copy: Headline: Gift the Ultimate Anime Surprise! Body: Searching for that *perfect* gift for the anime lover in your life? Imagine their face when they unwrap a custom portrait of themselves drawn in the style of their favorite anime! It's personal, it's unique, and it’s drawn by artists who share their passion. Order now for a gift they’ll treasure forever! [Link to Gift Section/Order Page]