Brand Tone

Professional and Reliable, Modern and Aspirational, Value-Oriented

Brand Values

• •Quality and Durability
• •Functionality and Style
• •Customer Support and Transparency
• •Accessibility

Best Practices

• •Lead with a Benefit, Support with a Feature: Start with what the customer gains (e.g., "a peaceful kitchen," "a stunning bathroom") before detailing the technical specifications (e.g., "quiet motor," "premium glass").
• •Use a "Professional but Approachable" Vocabulary: Employ words like "engineered," "certified," "premium," and "meticulous" to build authority. However, keep sentences clear and direct to remain accessible to a general homeowner audience.
• •Emphasize "Modern" and "Sleek": Consistently use design-forward language to reinforce the brand's aesthetic. This helps attract customers looking to update and modernize their living spaces.
• •Reinforce Trust with Specifics: Always mention the warranty (e.g., "5-year limited warranty"), quality control ("rigorous testing"), and retail partners ("Find us at RONA") to build confidence and overcome the trust barrier for a lesser-known brand name.
• •Maintain a Consistent Canadian Identity: Subtly remind the audience of the brand's roots where appropriate. Phrases like "A Canadian family-owned company" or "Designed for Canadian homes" can create a stronger connection with the target market.

Social Perception

Credible B2B2C Supplier, Associated with Home Improvement, Positive but Limited Direct Engagement

Copy Examples

• •Headline: Silence the sizzle. Not your style. Body: Engineered for powerful, quiet ventilation, Turin range hoods keep your kitchen fresh and conversations flowing. Discover sleek, modern designs that work as beautifully as they look. Available at Home Depot. #TurinCanada #ModernKitchen #HomeUpgrade
• •Headline: Your Morning Sanctuary, Redefined. Body: Step into a seamless blend of style and function. Our shower enclosures are crafted with premium glass and durable fittings to create a modern, elegant centerpiece for your bathroom. Backed by a 5-year warranty.
• •Headline: Durability That’s Designed for Life. Body: From muddy boots to family gatherings, our vinyl flooring handles it all. Get the sophisticated look of hardwood with the resilience and easy maintenance your busy home needs. Explore the collection.
• •Headline: Quality You Can Trust. Value Your Customers Deserve. Body: Turin Canada is a proud Canadian family-owned company committed to supplying superior kitchen and bath products. With rigorous testing and exclusive distribution in Canada, we provide our retail partners with stylish, reliable inventory that homeowners love. Let's build better homes together.
• •Headline: The Art of the Everyday Upgrade. Body: From stunning shower doors to efficient range hoods, Turin Canada delivers certified quality and modern design at a price that makes sense. Elevate your home today.