Brand Tone

Adventurous, Safety-Conscious, Community-Oriented, Direct & Informative

Brand Values

• •Safety & Protection
• •Quality & Durability
• •Innovation & Technology
• •Passion for Motorcycling
• •Adventure

Best Practices

• •Develop a Brand Voice Guide: Document the specific tone (Adventurous, Safety-Conscious, Authoritative, Community-Oriented, Direct), key messaging points, preferred terminology (e.g., "kilometers of adventure," "certified protection"), and a "do-not-use" list.
• •Emphasize "By Riders, For Riders": Consistently weave in the understanding of a motorcyclist's needs and passion. Use language that resonates with the experience of riding.
• •Balance Adventure with Reassurance: While highlighting the thrill of riding, always reinforce the safety and protection aspects of the gear. Use strong, confident language when discussing safety features.
• •Foster Community with #CONTURER: Actively encourage the use of the brand hashtag and engage with user-generated content. Frame copy in a way that invites participation and shared experiences.
• •Product Descriptions that Inform and Inspire: Ensure product copy is not only technically informative (materials, certifications, features) but also connects these features to the benefits for the rider – more comfort on long rides, confidence in challenging conditions, or the freedom to explore further.

Social Perception

Trusted for Safety, High-Quality Products, Geared Towards Serious Riders, Growing Presence

Copy Examples

• •Headline: Your Adventure Awaits. Our Gear Ensures You Meet It. #CONTURER Body: Don't just ride, explore. Turer's certified protection and all-weather comfort mean you're ready for any road, any condition. More kilometers, more stories.
• •Headline: Built by Riders, For Your Ride. Body: We get it. The call of the open road, the need for gear that performs. That's why every Turer jacket and pant is crafted with cutting-edge materials and rider-focused design. Safety you feel, freedom you embrace.
• •Headline: Beyond the Pavement: Protection That Keeps Pace With Your Spirit. Body: For the urban explorer and the off-road warrior. Turer offers specialized gear that blends seamlessly with your lifestyle, backed by technology born from decades of protecting lives. Ride confident.
• •Headline: Join the Crew. Ride #CONTURER. Body: It's more than gear; it's a community. Share your adventures, connect with fellow riders, and experience the ultimate in protection and style. What's your next destination?
• •Headline: Weather the Elements. Command the Road. Body: Rain or shine, city street or mountain pass, Turer gear is engineered to perform. Innovative materials, certified impact protection, and a fit designed for the journey. Your passion is limitless, your gear should be too.