Brand Tone

Minimalist, Chic, and Confident

Brand Values

• •Superior Quality
• •Timeless Design
• •Confidence and Fit
• •Versatility

Best Practices

• •Lead with a Feeling: Always start by describing the feeling of the swimwear—the softness of the fabric, the confidence of the fit. Use sensory words like "buttery-soft," "seamless," "sculpting," and "second skin."
• •Emphasize Investment Over Trend: Frame the swimwear as a long-lasting investment. Use phrases like "timeless design," "season after season," "classic silhouette," and "wardrobe staple" to reinforce the value of quality over fast fashion.
• •Keep it Minimal and Chic: The copy should mirror the design aesthetic. Use short, elegant sentences. Avoid overly casual slang, exclamation points, or emojis to maintain a sophisticated and premium tone.
• •Highlight the Origin and Quality: Consistently mention key value propositions: "Designed in Australia" and "Luxury Italian Fabrics." These phrases are powerful differentiators that justify the premium positioning.
• •Speak to the Destination: Use collection and product names (e.g., "The Amalfi," "The Palma") to evoke a sense of travel, luxury, and escape. The copy should transport the customer to a chic, sun-soaked destination, aligning the brand with a sophisticated travel lifestyle.

Social Perception

Niche and Quality-Focused

Copy Examples

• •Timeless by design. Luxurious by nature. Discover swimwear that feels as good as it looks.
• •The feeling of Italian-milled fabric against your skin. The confidence of a seamless, perfect fit. This isn't just swimwear, it's a second skin. ✨ #TurataSwimwear #MinimalistSwim #LuxuryFabric
• •Effortless Style is in. Meet Your New Favourite Bikini.
• •Inspired by sun-drenched coastlines, The Amalfi is designed for timeless appeal. Our signature Italian fabric sculpts and smooths, while the seamless cut ensures a flawless silhouette from sunrise to sunset. A piece you'll treasure for seasons to come.
• •Stop searching for the perfect bikini. We've made it. Turata Swimwear offers timeless, minimalist designs made from buttery-soft Italian fabrics. Designed in Australia for a fit that truly flatters. Shop the collection.