Brand Tone

Artistic, Passionate, and Curatorial. The communication feels personal and carefully selected, aiming to create an experience that goes beyond simple commerce. It's intimate and conveys a deep appreciation for craftsmanship and quality.

Brand Values

• •Curation and Quality
• •Authenticity and Craftsmanship
• •Passion and Pleasure
• •Expression of Personal Style
• •Experience

Best Practices

• •Lead with Passion, Not with the Product: Start communications by evoking the feeling or experience (passion, pleasure, artistry) before introducing the item itself. This reinforces the brand's experiential nature.
• •Use a Curatorial Language: Employ words like "selected," "curated," "discovered," "authentic," and "artisanal" to consistently remind the audience of the brand's core value of careful selection and quality.
• •Tell the Story Behind the Product: Whenever possible, include a short narrative about the product's origin, the artisan who made it, or the reason it was chosen for the store. This enhances the perception of value and authenticity.
• •Maintain a Sophisticated & Warm Tone: The language should be elegant but approachable. Avoid corporate jargon or overly casual slang. The tone should feel like a personal recommendation from a knowledgeable and passionate friend.
• •Ensure Visuals and Text are Cohesive: The aesthetic of the photos and videos must match the sophisticated and artistic tone of the copy. Both elements should work together to transport the audience into the world of Tuquam.

Social Perception

Tuquam is perceived as a sophisticated and niche concept store, a curator of taste that blends culinary delights with design and style. It is seen as a destination for those seeking unique, high-quality products and refined experiences, appealing to a clientele that values quality and personal storytelling over mass-produced goods.

Copy Examples

• •Crafted by hand, chosen by heart. Discover the authentic taste of [Region/Artisan Name], a delicacy we journeyed to find. More than just an ingredient, it's a story on your plate. Taste the passion.
• •Style is your signature. Make it unforgettable with our new curated collection of handmade accessories. Each piece is a testament to timeless design and individual expression. Wear art.
• •We believe that true pleasure is found in the details. In the flavor of a carefully crafted cheese, the texture of a hand-stitched leather bag, the beauty of a simple, elegant design. Tuquam is more than a store; it’s a celebration of the passions that make life beautiful.
• •A Journey for Your Senses: New Curations Inside. This week, we invite you to explore a world where flavor meets design. From [Product 1] to [Product 2], each item has been selected to inspire and delight. Find your next passion at Tuquam.
• •An Evening of Style & Savor. Join us at Tuquam for an exclusive aperitivo, where curated design meets artisanal flavors. Experience the magic where every detail is a discovery. Reserve your moment.