Brand Tone

Friendly, Informative, and Aspirational

Brand Values

• •Quality and Durability
• •Innovation
• •Sustainability & Environmental Responsibility
• •Nurturing a Better Future/Empowerment
• •Health and Freshness
• •Functionality and Practicality

Best Practices

• •Always Emphasize Benefits Over Features: Instead of just saying "airtight seal," explain *why* it matters: "Our airtight seal locks in freshness, so your food tastes amazing for days and you throw less away."
• •Use Relatable Scenarios and Questions: Connect with the audience by referencing everyday situations (e.g., "Tired of chaotic cupboards?" or "Need quick lunch ideas for the kids?"). Ask questions to encourage engagement, reinforcing the friendly tone.
• •Maintain Visual Consistency: Ensure that images and videos align with the brand's values of quality, organization, health, and modernity. Bright, clean, and appealing visuals support an aspirational yet achievable lifestyle.
• •Educate and Inspire: Share tips, recipes, and organizational hacks that provide genuine value to the audience. This positions the brand as a knowledgeable and helpful resource (informative) while inspiring users to improve their daily routines (aspirational).
• •Incorporate User-Generated Content (Responsibly): Encourage customers to share how they use Tupperware® products. Featuring their stories and photos (with permission) can enhance the friendly and community feel, while also providing authentic social proof.

Social Perception

Trusted & Reliable, Premium Quality, Premium Price, Eco-Conscious Choice, Associated with Organization & Modern Kitchens, Iconic but Facing Modern Challenges

Copy Examples

• •Headline: Simplify Your Life, Sustainably. ✨ Body: Discover Tupperware®'s innovative solutions that keep your food fresher, longer. Our eco-friendly containers are designed for your busy lifestyle and a healthier planet. Organize your kitchen, reduce waste, and enjoy delicious meals with ease! #TupperwareEgypt #SustainableLiving #KitchenOrganization
• •Headline: Meal Prep Like a Pro! 🥗 Body: Tired of soggy salads and wasted food? Our smart storage solutions lock in freshness from prep day to mealtime. Durable, BPA-free, and designed to make healthy eating effortless. What are you prepping this week? Share your tips below! 👇 #TupperwareMealPrep #HealthyEating #FreshnessSealed
• •Headline: Little Changes, Big Impact. 💚 Body: Choose Tupperware® and join us in making a difference. Our reusable Eco Bottles and containers help reduce single-use plastic, keeping our beautiful Egypt cleaner. Drink more water, waste less, and live better. #EcoFriendlyTupperware #ReduceReuseRecycle #TupperwareEgyptCares
• •Headline: The Secret to a Happy Kitchen? Tupperware®. 😉 Body: From smart food storage that saves you money to clever gadgets that make cooking a joy – we’ve got you covered! Experience the quality and innovation that families have trusted for generations. Explore our latest collection online! Link in bio. #TupperwareLove #KitchenEssentials #QualityThatLasts
• •Headline: Freshness You Can See, Quality You Can Feel. 🍓 Body: Our specially designed containers protect your fruits and veggies, extending their life and flavor. Say goodbye to food waste and hello to vibrant, healthy ingredients every day! Invest in the best for your family with Tupperware®. #FreshFood #TupperwareQuality #SmartStorage