Brand Tone

The brand tone of Tuong Tuong Company is Enthusiastic and Passionate, Friendly and Approachable, Youthful and Current, and Helpful and Informative. It uses vibrant language, emojis, and informal communication to connect with its audience.

Brand Values

• •Community-Centric
• •Passion for the Culture
• •Accessibility
• •Authenticity and Trust

Best Practices

• •Speak Like a Fan: Use the language of the community authentically. Incorporate terms like "comeback," "bias," "unboxing," and genre names (e.g., shonen, shojo) to show you are a genuine part of the culture.
• •Prioritize Engagement Over Broadcasting: Always end posts with a question or a call to interact. Ask about favorite songs, characters, or what fans are most excited about. This turns your feed into a conversation.
• •Let Enthusiasm Shine Through: Use emojis, capitalization (in moderation), and energetic language to convey genuine excitement. Your passion is contagious and builds a connection with the audience.
• •Leverage User-Generated Content (UGC): Actively encourage and share customer content. Creating a branded hashtag and featuring customer photos validates their passion and provides powerful social proof for your brand.
• •Be Visually Cohesive: Accompany your copy with high-quality, vibrant photos and videos. Aesthetically pleasing "shelfies," clean product shots, and dynamic unboxing videos will make your copy even more effective.

Social Perception

Tuong Tuong Company is perceived as a Go-To Hub for Fans, a Reliable and Trustworthy source for official merchandise, and More Than a Retailer, serving as a vital part of the local fan community. Customers experience positive interactions and appreciate the shared passion.

Copy Examples

• •The wait is officially OVER! ✨ [Group Name]'s new album, [Album Name], has just landed at Tuong Tuong! Who’s excited to see their photocard pull? Let us know in the comments! 👇 Come grab your copy in-store or online! #KpopPortugal #NewRelease #TuongTuongCo
• •He's here and he's perfect! 😭 This incredible [Character Name] figure just arrived and we are obsessed with the details. Stock is super limited, so don't wait to give him a new home! #AnimeFigure #BungoStrayDogs #OtakuPortugal
• •Show us your haul! 📸 We absolutely LOVE seeing your new items find their shelves. Tag us in your photos of your latest Tuong Tuong purchase and use #TuongTuongFamily for a chance to be featured on our page! ❤️
• •Your favorite series is back in stock! 🎉 We've just restocked on [Manga Series Name] Volumes 1-10. It's the perfect weekend to dive into a new adventure or continue the story. What are you reading right now? #MangaPortugal #Bookworm
• •From one fan to another. We built Tuong Tuong to be the store we always wished we had—a place filled with passion, community, and all the things we love. Thank you for making this dream a reality every single day! ✨ #ForFansByFans #CommunityLove