Brand Tone

relaxed, chic, and aspirational

Brand Values

• •Quality and Natural Materials: Emphasis on exclusive linen, cotton, viscose, silk, cashmere, and mohair.
• •European Production & Design: Many tunics are designed in-house and made in Europe (knitwear in Italy).
• •Comfort and Style: Products are designed to be both chic and comfortable.
• •Boho Aesthetic: A love for lively, colorful surroundings and boho style is evident in their collections and collaborations.
• •Versatility: Clothing suitable for beachwear but also adaptable for other casual or slightly more dressed-up occasions.
• •Customer Connection: Operating a physical concept store suggests a value for direct customer interaction.

Best Practices

• •Create a Tone of Voice Guide: Document the key characteristics of Tunibelle's tone (e.g., relaxed, chic, aspirational, friendly, descriptive) with examples of "do's and don'ts." This ensures everyone writing for the brand is aligned.
• •Focus on "Vacation & Leisure" Lexicon: Consistently use words and phrases that evoke holidays, beaches, comfort, natural beauty, and effortless style (e.g., "sun-kissed," "breezy," "escape," "wanderlust," "handcrafted," "artisanal").
• •Highlight Core Values: Weave in mentions of natural materials, European design/production, and the boho-chic aesthetic naturally within product descriptions, social media posts, and "About Us" narratives.
• •Maintain Visual-Textual Harmony: Ensure the copy on social media and the website complements the bright, airy, and stylish imagery. The words should enhance the feeling conveyed by the visuals.
• •Engage Authentically: When responding to comments or messages, maintain the friendly and approachable tone. Personalize interactions where possible to reinforce the boutique, customer-focused feel of the brand.

Social Perception

Tunibelle is perceived as a specialized boutique offering high-quality, stylish resort and leisurewear, particularly tunics. Customers and lifestyle bloggers appreciate the aesthetic, the use of natural materials, and the comfort of the clothing. The brand is associated with summer, holidays, and a relaxed, elegant lifestyle. The "Made in Europe" aspect likely contributes to a perception of quality and ethical production.

Copy Examples

• •Instagram Post (Image: Woman in a flowing Tunibelle tunic on a beach at sunset): "Chasing sunsets in pure comfort. Our linen tunics are made for these golden hour moments. Effortlessly chic, endlessly breathable. ✨ #Tunibelle #BeachLife #SunsetMagic #NaturalLinen #ViennaFashion"
• •Facebook Ad (Carousel of tunics and accessories): "Dreaming of your next getaway? Tunibelle Vienna brings you the perfect beach look. Discover our collection of exquisitely designed tunics and handcrafted accessories, all made from beautiful natural materials. Shop now and embrace the art of relaxed elegance. [Link to website] #TunibelleVienna #ResortWear #BohoChic #MadeInEurope #SummerStyle"
• •Website Homepage Banner: "Tunibelle: Where Vienna's chic meets the carefree spirit of the coast. Explore our exclusive tunics and accessories, crafted from the finest natural fabrics for your moments of leisure and escape."
• •Email Newsletter Subject: Your Slice of Summer Awaits ☀️ "Hello [Customer Name], Feel the gentle touch of European linen and the soft caress of Italian knitwear. Our latest Tunibelle collection is here to transport you to sun-drenched shores and cozy evenings. Discover pieces designed for effortless style and ultimate comfort. Your perfect escape is just a click away..."
• •Product Description (for a new tunic): "Introducing the 'Sirena' Tunic: Dive into unparalleled comfort and bohemian charm. Woven from the softest ethically sourced cotton, its flowing silhouette and delicate embroidery evoke the serene beauty of the sea. Perfect for sun-soaked days and balmy evenings. Designed in Vienna, crafted with love in Europe."