Brand Tone

Friendly and Approachable, Playful and Fun, Helpful and Supportive, Trustworthy and Reassuring

Brand Values

• •Child-Centric Design
• •Practicality and Functionality
• •Safety and Quality
• •Parent-Driven Innovation
• •Supporting Development
• •Making Mealtimes Fun
• •Customer Satisfaction & Trust

Best Practices

• •Speak Parent-to-Parent: Use relatable language that acknowledges the joys and challenges of parenting. Phrases like 'We've been there!' or 'We get it' can build rapport.
• •Emphasize Solutions and Benefits (for both child and parent): Clearly articulate how the products make life easier for parents (e.g., 'fewer spills,' 'easy to clean') and better for children (e.g., 'helps independent eating,' 'fun designs they'll love').
• •Incorporate Playfulness and Fun: Use cheerful language, cute character names, and a lighthearted tone where appropriate, especially on visual platforms like Instagram and TikTok.
• •Maintain Trust through Transparency and Expertise: Subtly weave in mentions of safety standards (BPA-free), quality materials, and the involvement of feeding specialists to reinforce credibility without sounding overly technical.
• •Use Engaging Questions and Calls to Action: Encourage interaction on social media by asking questions ('Which character is your favourite?') and guide users with clear calls to action ('Shop the range now!').

Social Perception

Positive, Trusted by Parents, Loved by Children, Good Value, Excellent Customer Service, Small Family Business Appeal

Copy Examples

• •Instagram Post (Image: Toddler happily using a TUM TUM TOTS weighted straw cup): Sip, sip, hooray! Little [Child's Name] is conquering cup drinking like a champ with our Tippy Up Cup! 🐨💧 Designed by parents (who've been there!) and loved by tots, our weighted straw means more happy sips and fewer frustrating spills. Make every drink an adventure! #TumTumTots #HappySipping #ToddlerLife #WeaningJourney #ParentDesigned
• •Facebook Ad (Carousel of different colourful snack pots): Snack time just got a whole lot cuter (and cleaner!). Our nesting snack pots are perfect for on-the-go adventures or tidy home snacking. 🍓🥕🥨 Stackable, sealable, and oh-so-adorable! Which critter is your little one's favourite? Shop the range and make snacking a breeze! #TumTumTots #SnackTimeSolutions #KidsLunchBox #ParentingHacks #FunFeeding
• •Website Product Description (for a new cutlery set): Say goodbye to runaway peas! 👋 Our new 'Little Grippers' cutlery set is here to make self-feeding a success story. With chunky handles designed for tiny hands and special 'scoop-not-slip' fork tines, your tot will be mastering mealtimes with a smile. Developed with feeding experts because we believe every little explorer deserves the best tools! #TumTumTots #IndependentEating #BabyLedWeaning #MealtimeMagic #DesignedForTots
• •Email Newsletter Snippet (Subject: We Get It. Mealtimes Can Be Messy!): Hey [Parent's Name], Let's be real – feeding time can sometimes feel like a food festival... on your floor! 😂 At TUM TUM TOTS, we're all about making these precious moments a little easier and a LOT more fun. Our award-winning bibs and easy-clean plates are here to help you embrace the mess and cherish the munch. Discover your mealtime heroes! #TumTumTots #MessyPlay #ParentingRealTalk #WeaningTips #FunAndFunctional
• •TikTok Video Caption (Video: Quick demo of a lunch bag being packed): Packing for a day out? 🏞️ Our insulated lunch bags keep snacks fresh and look super cute too! Felix the Fox is ready for adventure! 🦊 What are your go-to snacks for your little one? Share below! 👇 #TumTumTots #KidsLunchBag #DaysOutWithKids #PicnicReady #ParentApproved #StanleySloth