Brand Tone

inspirational and customer-focused

Brand Values

• •Quality and Curation
• •Customer Experience
• •Expertise and Passion
• •Inspiration

Best Practices

• •Emphasize Craftsmanship and Durability: Use words that evoke strength, longevity, and quality, such as "solid," "hand-finished," "robust," "forged," and "timeless." This reinforces the industrial and rustic aesthetic.
• •Inspire Creativity, Don't Just Sell Products: Frame your copy around the customer's vision. Use phrases like "Create your sanctuary," "Design your escape," and "Tell your story through your space" to empower the customer and position the brand as a partner in their creative process.
• •Maintain a Passionate and Knowledgeable Tone: Share the "why" behind your products. Talk about the materials, the design inspiration, and what makes a piece unique. This conveys expertise and a genuine love for the products, building trust with the customer.
• •Use Evocative and Sensory Language: Describe the textures, materials, and feelings associated with the products. Words like "raw," "weathered," "warm," and "authentic" can help the customer imagine the items in their own space and connect with the brand on an emotional level.
• •Be Direct and Customer-Focused in Service-Related Communication: For shipping, returns, and customer service information, maintain the straightforward, helpful tone seen on the current site. This ensures clarity and reinforces the brand's commitment to a positive customer experience, which builds loyalty.

Social Perception

The intended perception is that of a specialized, reliable, and inspiring retailer for a specific design niche.

Copy Examples

• •Forge Your Own Style. Don't just furnish your home. Define it. Our collection of industrial and rustic decor is crafted for the individual, the bold, and the creative. Discover pieces that tell a story. Your story.
• •Built to Last. Styled to Inspire. Quality isn't just a promise; it's the foundation of everything we build. From solid wood tables to robust metal lighting, every TUMA Industry piece is an investment in timeless design and enduring strength.
• •The Cure for the Common Home. Tired of the same old look? Escape the ordinary with our curated selection of rustic and industrial furniture and decor. We travel the market and design our own products to bring you a truly unique collection.
• •Your Vision, Our Craft. We believe your home should be a source of inspiration. That's why we're passionate about finding and creating pieces that spark creativity. Let's build a space that feels uniquely you.
• •More Than Furniture. It's a Feeling. The raw texture of wood, the cool touch of metal, the story in every detail. TUMA Industry is about creating a home that feels as good as it looks. Experience the art of industrial living.