Brand Tone

Informative & Expert, Straightforward & Product-Focused, Value-Oriented, Approachable, Slightly Casual

Brand Values

• •Variety & Selection
• •Quality Materials
• •Customer Education
• •Accessibility (Price & Availability)
• •Supporting Self-Expression
• •Community Connection (Local)

Best Practices

• •Prioritize Clarity and Information: Ensure all product descriptions are detailed, accurate, and include essential information like material, gauge, length, and threading. This reinforces expertise and trustworthiness.
• •Maintain a Helpful, Approachable Tone: Even when discussing technical aspects, keep the language accessible. Staff (online and in-store) should be knowledgeable and ready to guide customers.
• •Emphasize Material Quality and Safety: Consistently highlight the use of high-quality, body-safe materials, especially for sensitive piercings. This builds confidence.
• •Balance Professionalism with Passion for Expression: While the tone is generally straightforward, allow enthusiasm for body art and self-expression to subtly shine through, particularly in social media and blog content.
• •Be Transparent and Direct: Clearly state policies (shipping, returns) and manage expectations regarding product variations (e.g., natural stone). Address customer concerns openly and professionally, especially given the mixed feedback on customer service.

Social Perception

Go-To for Variety and Specific Needs, Good Value for Money (Generally), Quality Concerns (Sometimes), Customer Service & Return Policy Issues, Reliable for Basics, Limited 'Lifestyle Brand' Appeal, Trusted by Many

Copy Examples

• •Adorn Your Authentic Self. Our implant-grade titanium and 316L stainless steel jewelry isn't just about style – it's about safe, comfortable expression. Explore pieces designed for happy piercings.
• •From 20g to 3 inches, delicate studs to bold stone plugs – your perfect piece awaits. Tulsa Body Jewelry: Unrivaled variety for every piercing, every style.
• •Your body is a canvas. Your jewelry, the art. Discover unique designs in wood, glass, stone, and more to tell your story, your way. What will you express today?
• •New piercing? Stretching journey? We've got you covered. Beyond quality jewelry, find expert advice on care and materials on our blog. Shop smart, heal beautifully.
• •Just In: Stunning [New Product Type, e.g., 'Organic Wood Tunnels' or 'Threadless NeoMetal Ends']! Crafted from [Material] and designed for [Benefit, e.g., 'all-day comfort' or 'a unique statement']. Shop the latest before they're gone!