Brand Tone

Community-Oriented, Traditional, Informative, Supportive, Respectful

Brand Values

• •Sportsmanship
• •Safety
• •Community
• •Skill Development
• •Tradition
• •Inclusivity

Best Practices

• •Emphasize Community and Welcome: Always use inclusive language that makes new and existing members feel like part of a supportive group.
• •Highlight Tradition and Respect: Weave in mentions of the sport's heritage and the club's commitment to sportsmanship and safety.
• •Be Clear and Informative: Provide straightforward details about events, rules, and how to get involved, avoiding overly technical jargon where possible, or explaining it clearly.
• •Show, Don't Just Tell, Support: Instead of just saying you're supportive, showcase examples like youth programs or beginner-friendly events.
• •Maintain a Respectful and Responsible Voice: Ensure all communications reflect the serious nature of firearm sports while still conveying the enjoyment and camaraderie involved.

Social Perception

A well-established and reputable club for trapshooting enthusiasts. A safe and well-maintained facility. A friendly and welcoming place for both experienced shooters and newcomers. An organization that contributes to the local community, particularly through youth engagement.

Copy Examples

• •Headline: Join the Tradition. Experience the Community. Tulare County Trap Club – Your Home for Trapshooting. Body: Whether you're a seasoned competitor or new to the sport, discover the thrill of trapshooting in a friendly and supportive environment. Explore our upcoming events and membership options today!
• •Headline: Sharpen Your Skills. Build Camaraderie. Shoot with Us. Body: At Tulare County Trap Club, we're dedicated to providing a top-notch trapshooting experience. From ATA registered shoots to practice days, find your mark and connect with fellow enthusiasts.
• •Headline: Safety First, Fun Always. Learn the Art of Trapshooting. Body: Our commitment to safety and sportsmanship makes Tulare County Trap Club the ideal place to enjoy trapshooting. Check out our range rules and join us for a responsible and exciting day on the range.
• •Headline: Passing on the Passion: Youth Trapshooting at TCTC. Body: We believe in nurturing the next generation of shooters. Learn more about our youth programs and how we're fostering a love for trapshooting in a safe and encouraging setting.
• •Headline: More Than Just Targets: It's the Tulare County Trap Club Family. Body: Become part of a long-standing tradition where respect for the sport and for fellow shooters is paramount. Visit us and see why our members call TCTC their trapshooting home.