Brand Tone

aspirational yet accessible, calm, and mindful

Brand Values

• •Quality and Durability
• •Timeless and Practical Design
• •Mindful Consumption
• •Simplicity and Understated Elegance
• •Local Craftsmanship

Best Practices

• •Use an Evocative and Sensory Vocabulary
• •Focus on Versatility and Functionality
• •Maintain a Calm and Confident Tone
• •Tell the Story of the Product
• •Ensure Visual and Textual Consistency

Social Perception

The perception is that of a high-quality, niche brand catering to individuals who appreciate minimalist design, natural materials, and a well-organized, aesthetically pleasing lifestyle. The brand is perceived as a source for beautiful, practical items that help create a serene and organized home environment.

Copy Examples

• •Order in its most beautiful form. Handcrafted in Spain from 100% organic cotton, our Bilma basket is designed for life's beautiful moments. From keeping your bread warm at the table to organizing your bathroom essentials, its timeless design brings calm and elegance to any space.
• •The sun on your skin, the sound of the waves, and the soft touch of pure, absorbent cotton. Our new collection of beach towels is here to accompany your best summer moments. Simple, elegant, and made to last, season after season.
• •Your daily rituals deserve a beautiful home. Our Bruno toiletry bag, with its clean lines and durable canvas, is the perfect companion for your travels or to grace your bathroom counter. Practicality has never looked so good.
• •At Tula Maison, we believe in the beauty of simplicity. That's why we create versatile pieces that adapt to your life and bring a touch of serene elegance. Discover our collection and find the perfect piece to simplify and elevate your day.
• •Mindfully designed, carefully crafted. Tula Maison offers timeless pieces for a more beautiful and organized life. Made with natural materials to be by your side for years to come.