Brand Tone

nurturing, gentle, and sincere

Brand Values

• •Eco-Consciousness and Health
• •Quality and Durability
• •Handmade and Artisanal
• •Love and Care
• •Supporting Domestic Economy

Best Practices

• •Always Emphasize Gentleness and Safety: Use words like "gentle," "soft," "pure," "safe," and "natural" to describe the products. This reinforces the core benefit of using organic materials for a baby's delicate skin.
• •Tell the "Handmade with Love" Story: Regularly incorporate the narrative of the brand's origin, the founder's passion, and the US-based artisans. This personal touch differentiates the brand from larger competitors.
• •Maintain a Warm and Nurturing Voice: Address the audience with a caring and understanding tone. Use "you" and "your little one" to create a direct and personal connection. Phrases like "we know you want the best" or "for your tiny bundle of joy" resonate with the target audience.
• •Keep the Aesthetic Consistent: Ensure all visuals (photos and videos) align with the brand's soft, clean, and natural aesthetic. The visual tone is just as important as the written one.
• •Educate, Don't Just Sell: Briefly explain the "why" behind the products—why organic cotton is better, why handmade items are special. This builds trust and positions the brand as an expert in high-quality baby products, reinforcing its premium and thoughtful identity.

Social Perception

premium, trustworthy, and niche boutique

Copy Examples

• •Wrap your little one in the pure comfort of our new organic cotton romper. Gentle on their skin, gentle on the planet. Because we believe the softest start is a natural one.
• •Preparing for your baby's arrival? Discover our collection of handmade, eco-friendly essentials. From cherished blankets to the softest first outfits, everything at Tuki Tuki Baby is made with love, right here in the USA.
• •The perfect welcome. Our curated baby boxes feature our softest organic knits and gentle toys, designed to be cherished for years to come. Give a gift of pure love and quality.
• •Handmade with love, stitch by stitch. Our cozy, organic cotton beanies are the perfect finishing touch to keep your little one warm. Crafted to be passed down through generations.
• •Your baby deserves the best. That's why we choose organic, eco-friendly materials for all our clothing and toys. Gentle, safe, and oh-so-cute. #TukiTukiBaby #OrganicBabyClothes #EcoFriendly