Brand Tone

Authentic, Educational, Empowering, Respectful, Community-focused, Professional yet Approachable, Proud

Brand Values

• •Cultural Revitalization & Preservation
• •Education & Awareness
• •Quality & Craftsmanship
• •Authenticity & Connection
• •Community & Collaboration
• •Sustainability
• •Accessibility
• •Giving Back (Takoha)

Best Practices

• •Embrace Bilingualism Authentically: Consistently integrate Te Reo Māori (and Samoan, where appropriate) throughout your copy. Ensure accurate translations and context.
• •Lead with Values: Let your core values – cultural revitalization, education, authenticity, community – shine through in your messaging. Connect product features back to these deeper principles.
• •Share Stories, Not Just Products: Use storytelling to connect with your audience on an emotional level. Share the "why" behind Tuhi Stationery, the cultural significance of designs or terms, and customer stories (with permission).
• •Educate and Empower: Position your copy to be informative and uplifting. Provide insights into Māori culture, language, or practices like Maramataka. Encourage users on their learning journey, regardless of their current knowledge level.
• •Maintain a Respectful and Proud Voice: Always speak about Māori and Samoan culture with reverence and pride. Your copy should reflect a deep understanding and appreciation of the heritage you are representing.

Social Perception

Culturally Significant, High Quality & Beautiful, Educational Resource, Empowering Brand, Authentic Māori Business, Innovative, Community-Minded

Copy Examples

• •Kia ora, e te whānau! ✨ Our new Rātaka | Daily Planner is here to help you weave Te Reo Māori into every day. Designed with aroha in Aotearoa, it’s more than just a planner – it’s a companion on your journey of cultural connection and organisation. Featuring important Māori dates, whakataukī to inspire, and space for your daily reflections. Ready to make your mark? #TuhiStationery #TeReoMāori #MadeInAotearoa #CulturalConnection #DailyPlanner
• •Kaiako, empower your classroom and planning with Tuhi Stationery! 📚 Our bilingual resources and Kaiako Planners are thoughtfully designed to integrate Mātauranga Māori seamlessly into your teaching and daily organisation. From Maramataka insights to everyday Te Reo, let's nurture the next generation of proud, connected learners together. Explore our educational range today! #TuhiForTeachers #MāoriEducation #BilingualResources #KaiakoPlanner #Aotearoa
• •(Visual: Quickly flipping through a vibrant Tuhi journal, showing Māori designs and bilingual text) Want to bring more Te Reo and culture into your everyday? ✨ At Tuhi, we create stationery that celebrates WHO YOU ARE. It’s about connection, learning, and feeling proud. What will you write today? #TuhiTok #MāoriMade #LanguageJourney #EverydayCulture #NZSmallBiz
• •Ngā mihi nui for choosing Tuhi Stationery. Crafted with care for our culture, and our whenua (land). Over 80% of our taonga (treasures) are made sustainably right here in Aotearoa, helping you embrace your heritage while respecting Papatūānuku. #TuhiValues #SustainableStationery #MāoriBusiness #TiakiTeTaiao
• •He waka eke noa – We are all in this together. This month, we’re spotlighting [Another Māori Business Name], another amazing pakihi Māori enriching our communities. At Tuhi, we believe in the power of collaboration and supporting the vibrant ecosystem of indigenous entrepreneurs. Discover their story and show some aroha! #SupportMāoriBusiness #CommunityLove #TuhiWhānau