Brand Tone

Reverent & Spiritual, Elegant & Aesthetic, Appreciative of Heritage & Artistry, Inspirational & Uplifting, Customer-centric & Welcoming (for home)

Brand Values

• •Faith & Spirituality
• •Beauty & Aesthetics
• •Cultural Heritage
• •Quality & Craftsmanship
• •Connection & Inspiration
• •Home & Personal Space

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., reverent, elegant, inspirational), preferred vocabulary (e.g., "divine," "heritage," "sanctuary" vs. overly casual slang), and phrases to avoid. Share this with anyone creating content.
• •Focus on "Why" Not Just "What": Consistently weave in the deeper meaning and values behind the products. Explain how the art connects to faith, heritage, and personal well-being, rather than just describing its physical attributes.
• •Use Storytelling: Share the inspiration behind certain pieces (if known), the significance of specific calligraphy or motifs, or how such art can transform a space. This builds an emotional connection aligned with the brand's inspirational value.
• •Maintain Visual and Textual Harmony: Ensure the language used in captions, descriptions, and ads complements the visual style of the photography and videography, which for this brand is elegant and focused on the art's beauty.
• •Review and Refine Regularly: Periodically audit content across all platforms to ensure it aligns with the established tone and values. Gather feedback (even internally or from a small customer group) on how the brand's voice is perceived.

Social Perception

The brand aims to be perceived as a provider of high-quality, meaningful Islamic art that enhances the home and spiritual life of its customers.

Copy Examples

• •✨ Illuminate your sacred space. Introducing our new 'Nur Collection' of hand-finished calligraphy canvases. Each piece, a whisper of tradition, designed to bring tranquility and profound beauty to your home. Let the divine artistry inspire your every day. #TuhafAlArab #IslamicArt #FaithAndBeauty #HomeSanctuary
• •More than just decor, it's a reflection of your soul. Discover Islamic wall art at Tuhaf Al Arab that blends timeless heritage with modern elegance. Create a home that resonates with peace and spiritual artistry. Shop our curated collection today and feel the inspiration.
• •Embrace divine protection and serenity with our stunning Ayatul Kursi wall art. Masterfully crafted to showcase the power and beauty of this sacred verse, it serves as a constant reminder of faith and an elegant focal point in any room. A masterpiece of spiritual significance for your cherished home.
• •Invite Serenity In: New Arrivals in Islamic Calligraphy Art (Body Snippet): Dear [Customer Name], At Tuhaf Al Arab, we believe your home should be a sanctuary of peace and inspiration. Discover our latest collection of exquisite Islamic art, thoughtfully designed to uplift your spirit and beautify your surroundings...
• •Watch the light dance off this intricate Islamic metalwork! ✨ So much more than art - it's a piece of heritage. Perfect for adding that spiritual touch to your modern home. Link in bio! #IslamicDecor #MetalArt #SpiritualHome #TuhafAlArabFinds