Brand Tone

Approachable, Friendly, Helpful, Supportive, Knowledgeable, Authoritative, Enthusiastic, Passionate, Community-Oriented

Brand Values

• •Quality
• •Customer Support and Education
• •Creativity and Accessibility
• •Reliability
• •Passion for Craft

Best Practices

• •Always Be Helpful and Approachable: Use clear, jargon-free language where possible, especially when addressing beginners. If technical terms are necessary, explain them simply. Encourage questions and interaction.
• •Show, Don't Just Tell, Your Expertise: Instead of just saying you're experts, demonstrate it through informative content like blog posts, tutorials, and detailed product descriptions that highlight benefits and usage tips.
• •Foster a Sense of Community: Use inclusive language ("fellow tufters," "our community"). Share user-generated content (with permission). Highlight the joy and creativity of the craft.
• •Maintain Enthusiasm: Let your passion for tufting shine through. Use positive and encouraging language. Celebrate the creative process and the unique items people can make.
• •Be Genuinely Supportive: Offer solutions and advice proactively. Respond to queries promptly and with a friendly demeanor across all platforms (social media, email, website chat). This is reinforced by customer experiences of receiving help and good communication.

Social Perception

Positive and Trusted, Go-To for Beginners, Supportive of the Creative Community, Knowledgeable Experts, Users on social media recommend them and their products, indicating a positive word-of-mouth reputation.

Copy Examples

• •Instagram Post (New Product Arrival): Your next masterpiece starts here! ✨ Our NEW range of vibrant, ethically-sourced rug yarn has just landed at Tuft City. Perfect for every tufter, from curious beginners to seasoned pros. Got questions on the best yarn for your project? Drop us a DM – we're always happy to help you create something amazing! #TuftCity #RugTufting #NewYarn #DIYCrafts #AustralianCrafters
• •Facebook Ad (Workshop Promotion): Unleash your inner artist! 🎨 Join our fun and friendly Beginners Tufting Workshop in Brisbane and walk away with your OWN custom rug. No experience? No worries! Our expert Ben will guide you every step of the way. Spaces fill fast – tap the link to book your spot and get ready to tuft! [Link] #TuftCityWorkshops #LearnToTuft #BrisbaneEvents #CreativeFun #DIYRugs
• •Website Homepage Banner: Quality Tools, Endless Creativity. At Tuft City, we're passionate about helping you bring your tufted visions to life. From reliable tufting guns to premium fabrics, we've got everything you need, backed by expert advice and friendly support. Let's get tufting! #AustraliasPremiumTuftingSupplier
• •Email Newsletter Snippet (Tip of the Week): Tufting Tip Tuesday! 💡 Did you know that regular cleaning of your tufting gun can significantly extend its life and improve performance? A quick brush-off after each session and a little oil can make all the difference! For more tips and tricks, check out our latest blog post: [Link to blog]. Happy Tufting! - The Tuft City Team
• •Product Page Description (Tufting Gun): Ready to dive into the world of rug making? The [Specific Gun Model] is your perfect partner! Lightweight, reliable, and surprisingly easy to master (even if you're just starting out!), this gun is a favourite among our community. We've tested it ourselves and know you'll love the consistent results. Need help choosing? We're just a message away! #TuftCityApproved #TuftingGun #RugMakingTools