Brand Tone

Passionate, Approachable, and Creative

Brand Values

• •Quality Craftsmanship
• •Personalization and Individuality
• •Customer Collaboration and Service
• •Artistic Expression

Best Practices

• •Always Use "I" and "We" to Maintain a Personal Voice: The brand is built around a single artist. Using personal pronouns like "I" when talking about the creative process and "we" when referring to the collaboration with the client maintains the approachable, small-business feel.
• •Emphasize "Custom" and "Collaboration": Reinforce the brand's core value by consistently using words like "custom," "personalized," "one-of-a-kind," "your vision," and "collaboration." This reminds the audience that they are part of the creative process.
• •Balance Passion with Professionalism: While the tone is passionate, it's also crucial to convey quality and durability. Pair creative language with mentions of "quality craftsmanship," "durable materials," and "made to last" to build trust.
• •Tell the Story Behind the Rugs: On social media, don't just post a picture of the product. Briefly share the inspiration behind a design or the collaborative journey with the client (with their permission). This adds depth and reinforces the brand's narrative.
• •Engage with the Community Authentically: When responding to comments and messages, maintain the friendly and approachable tone. Answer questions thoroughly and show genuine excitement for others' ideas. This builds on the positive customer service perception highlighted in testimonials.

Social Perception

Highly positive, seen as a producer of durable, well-made products, strongly associated with its founder Luke making it authentic and trustworthy. It operates within the broader tufting community, aligning with a DIY spirit and passion for creative expression.

Copy Examples

• •From a spark of an idea to a statement piece for your floor. ✨ We worked closely with @[client_username] to bring their vision to life, and the result is pure magic. Every thread is packed with passion and personality. Ready to create your own work of art? Slide into our DMs to start designing.
• •Headline: Your Floors Are Boring. Let's Fix That. Body: Stop scrolling through generic home decor. At Tuff Tufts, we handcraft one-of-a-kind tufted rugs that are 100% you. Inspired by streetwear, pop culture, or your own unique design, we turn your vision into high-quality art you can walk on. Tap 'Learn More' to see our gallery and start your custom piece.
• •Text: More Than a Rug. It's Your Story, Tufted. Sub-text: Handcrafted, custom-designed rugs that bring personality and art into every room. Let's create something Tuff together.
• •Subject: 🎨 Inside the Tuff Tufts Studio + New Drops! Body Preview: Hey [Name], ever wonder how a Tuff Tuft is made? This week, we're giving you a behind-the-scenes look at the craft and dropping some fresh new designs...
• •Title: Custom Tufted Rugs & Home Decor Inspo. Description: Transform your space with a custom tufted rug from Tuff Tufts. Handmade with passion, each piece is a unique work of art designed to reflect your style. Perfect for adding personality to any room. #CustomRugs #Tufting #HandmadeDecor #HomeInspo #TuffTufts