Brand Tone

Friendly, community-focused, enthusiastic, innovative, quality-driven, helpful, and responsive

Brand Values

• •Customization and Personalization
• •Quality and Durability
• •Community Engagement
• •Customer Satisfaction & Service
• •Innovation
• •Functionality and Security
• •Style and Aesthetics

Best Practices

• •Embrace Enthusiasm: Use positive language, exclamation points (judiciously), and an energetic voice that conveys excitement about the products and the community.
• •Foster Community: Directly address the audience, ask questions, encourage user-generated content, and use inclusive language like "fam" or "community."
• •Highlight Customization and Quality: Consistently weave in messages about the ability to personalize products and the high-quality materials used, reinforcing core brand values.
• •Be Helpful and Approachable: Maintain a friendly and accessible demeanor in all communications. Offer solutions and be responsive to customer inquiries, mirroring the praised customer service.
• •Show, Don't Just Tell, the Innovation: While claiming to be pioneers, showcase new products or features that demonstrate this innovative spirit (e.g., the Flux Cap Grommet solving a specific user problem).

Social Perception

Positive. Perceived as having high-quality products, excellent customer service, valued for customization, secure and functional, stylish, and community-focused.

Copy Examples

• •Tired of heart-stopping cap drops? 😱 Secure your precious glass with a Tuff Tether! Customize yours today and express your style! #TuffTethers #SecureYourStyle
• •Your setup, your rules! ✨ What color combo are you dreaming up for your next Tuff Tether? Share your ideas below – we love seeing what our amazing community comes up with! 👇 #VapeCommunity #PersonalizedPerfection
• •Built tough, designed by YOU! 💪 Our tethers aren't just about looking good; they're about peace of mind. Invest in quality that lasts and keeps your favorite caps safe. What's the craziest save your Tuff Tether has made? #ErigLife #DurableDesign
• •From our workshop to your rig – with love and the best materials! We're the OGs of the coiled tether, and we're obsessed with quality. Got questions? Drop 'em! We're always here to help our Tuff Tether fam! ❤️ #CustomerLove #QualityFirst
• •Don't let gravity win! 🚫 Elevate your e-rig game with a fully customizable Tuff Tether. Choose your colors, your coil, your style! Ready to build your dream tether? Link in bio! #ProtectYourPeak #Accessorize