Brand Tone

Practical, Reliable, and Value-Oriented

Brand Values

• •Quality & Durability: Offering products made from high-grade materials, designed for strength and longevity.
• •Value for Money: Providing robust storage solutions at competitive prices.
• •Customer Focus & Support: Aiming for high levels of customer service, from pre-purchase advice to after-sales support and quick dispatch.
• •Practical Solutions & Efficiency: Helping customers organize their spaces effectively, whether it's a home garage or a commercial warehouse.
• •Reliability & Trust: Building a reputation as a dependable supplier of storage products, backed by guarantees and positive customer experiences.

Best Practices

• •Be Direct and Clear: Avoid jargon or overly elaborate language. Focus on the product's benefits and features in a straightforward manner. State what the product does and why it’s a good choice.
• •Emphasize Strength and Durability: Consistently use keywords like "heavy-duty," "robust," "industrial-grade," "long-lasting," and "strong." Back these claims up with specifics like load capacities and material quality (e.g., "high-grade European steel").
• •Highlight Practical Benefits & Solutions: Frame copy around how Tufferman products help customers solve storage problems, improve organization, and create more efficient spaces. Use "you" language to speak directly to their needs.
• •Reinforce Value and Trust: Mention competitive pricing, guarantees (like the "Storalex 5 Year Guarantee"), fast dispatch, and reliable customer support to build confidence.
• •Maintain a Helpful and Professional Voice: Whether it's website copy, social media posts, or customer service scripts, the tone should be consistently helpful, knowledgeable, and professional, reflecting their commitment to customer support. Provide clear instructions and be responsive to inquiries.

Social Perception

Go-To for Sturdy Shelving, Good Value Proposition, Dependable Service, Product-Focused, Not "Lifestyle", Mixed Views on MDF Shelves

Copy Examples

• •Headline: Stop the Clutter. Start with Strength. Body: Reclaim your garage or workshop with Tufferman’s heavy-duty shelving. Built from high-grade steel, our Storalex units offer serious load capacity and easy boltless assembly. Organize once, organize right. Shop now for fast UK delivery.
• •Headline: Industrial Power, Sensible Prices. Body: Tufferman delivers robust racking and workbench solutions direct to your business, cutting out the middleman. Get the durability you demand with our 5-year guaranteed Storalex range, all designed for straightforward setup. Maximize your space and efficiency today.
• •Headline: Your Space, Your Rules. Tufferman Makes it Easy. Body: From overflowing garages to busy stockrooms, Tufferman provides versatile shelving that adapts to your needs. With adjustable shelf heights and a simple 'stud & keyhole' assembly, getting organized has never been simpler. Quality storage that won't break the bank.
• •Headline: Built Tough. Built to Organise. Built by Tufferman. Body: Don’t settle for flimsy. Our European steel shelving units are engineered for heavy loads and lasting performance. With quick dispatch across the UK and expert advice on hand, Tufferman is your trusted partner for serious storage.
• •Headline: The Foundation of an Organised Workspace: Tufferman Workbenches. Body: Create your ultimate workshop with our sturdy and reliable workbenches. Paired with our market-leading shelving, you’ll have a workspace that’s as productive as it is tidy. Explore the range – built for work, priced for value.