Brand Tone

Warm, personal, artisanal, gentle, heartfelt, approachable, and caring. Focused on building connection and conveying purpose and soul.

Brand Values

• •Artisanal Craftsmanship
• •Personalization
• •Sustainability and Quality
• •Purpose-Driven Creation
• •Local Production

Best Practices

• •Always Lead with "Handmade" and "Personalized": These are your strongest value propositions. Every piece of copy, from an ad headline to a product description, should reinforce the artisanal and custom nature of the brand.
• •Use Emotive and Sensory Language: Words like "soul," "love," "calm," "soft," and "precious" align with your brand tone. Describe the feel of the organic fabrics and the care that goes into the stitching to create an emotional connection.
• •Tell Your Story Consistently: Regularly mention that the products are made "in our atelier in Murcia, Spain." This grounds the brand, adds authenticity, and emphasizes its commitment to local, small-scale production.
• •Highlight Sustainability as a Core Feature, Not an Add-On: Weave the use of GOTS and OEKO-TEX certified fabrics into the main product narrative. Frame it as a fundamental part of the brand's promise: quality and care for both the customer and the planet.
• •Focus on the "Why," Not Just the "What": Instead of just selling a diaper bag, sell "organization and peace of mind for new parents." Instead of just selling a toiletry bag, sell "a beautiful moment in a daily self-care routine." Connect each product to a meaningful experience.

Social Perception

A high-quality, trustworthy, and heartfelt brand. Products are seen as precious, incredible, and unique due to customization. Packaging enhances the positive unboxing experience. Highly recommended, especially for baby gifts, and perceived as creating products made with love.

Copy Examples

• •Made for Their First Adventures. Made for You. Every stitch, every detail, every personalized embroidery is crafted with love in our atelier. Our new 'Over the Moon' diaper bag isn't just a bag; it's a companion for your journey, designed to carry everything you need with ease and style. Made from the softest, certified organic fabrics, because we care about your baby's world as much as you do. Personalize yours today.
• •The Gift That Says It All. Searching for a truly special baby shower gift? Give a personalized treasure from Tuesencia Atelier. Handmade in Spain from sustainable fabrics, our custom-embroidered baby blankets and gift sets are crafted to be cherished for years. It’s more than a gift; it’s a handmade hug. ✨
• •Your Everyday Ritual, Beautifully Organized. Elevate your daily routine with a toiletry bag that's as unique as you are. Designed in our Murcia atelier and sewn from premium, eco-friendly fabrics, this bag combines beauty with function. Personalize it with your initials and turn a simple essential into a personal statement. Handcrafted with soul, just for you.
• •New from our Atelier | Bags with Soul Hello [Customer Name], we believe that the things we carry should tell a story. This season, we’ve been quietly designing and crafting a new collection of bags, inspired by the beauty of slow living. Each piece is handmade on-demand, just for you, from sustainable materials. Discover the collection and find the one that speaks to your essence.
• •Visuals: A fast-paced montage showing the process: sketching a design, cutting certified fabric, the sewing machine in action, detailed embroidery of a name, and the final, beautifully packaged product with a sprig of dried flowers. On-screen text: "This isn't just a bag." -> "It's a story." -> "Designed with calm." -> "Stitched with soul." -> "Made for you." -> "Tuesencia Atelier." Caption: From our hands to yours. This is how your personalized bag comes to life. #HandmadeWithLove #SustainableFashion #PersonalizedGifts #MadeInSpain