Brand Tone

Playful, irreverent, confident, infused with a sense of humor and a "bad girl" glamour, authentic, personal, empowering, and outspoken.

Brand Values

• •Artist Advocacy and Authenticity
• •Size Inclusivity
• •Ethical and Local Production
• •Practicality and Whimsy
• •Community

Best Practices

• •Embrace the Founder's Voice: The copy should always reflect Tuesday Bassen's witty, confident, and slightly rebellious personality.
• •Lead with Values: Weave the brand's core values—artist advocacy, inclusivity, and ethical production—into the messaging.
• •Use Humor and Playfulness: Maintain a lighthearted and irreverent tone, using humor and puns.
• •Highlight the "Why" Behind the "What": Tell the story behind products, including their inspiration and ethical production methods.
• •Be Direct and Confident: Use strong, active language and be bold in statements, reflecting the brand's history of standing up for itself.

Social Perception

An emblem of independent creative spirit and resilience. Tuesday Bassen is perceived as a "badass lady creative" who stood up to a corporate giant. Customers are drawn to the brand's unique, vintage-inspired aesthetic, strong ethical backbone, body positivity, and size-inclusive approach, making fashion accessible and fun for diverse audiences. The active resale market underscores its desirability and lasting appeal.

Copy Examples

• •Who said you can't be the art and the artist? Our new satin jacket is here to turn heads and break hearts. Made with love and a little bit of trouble in sunny LA. Available in sizes XS to 5XL, because everyone deserves to feel like a masterpiece.
• •You asked (and asked, and asked). They're back. Our fan-favorite overalls are restocked and ready for your adventures. Ethically made, ridiculously comfortable, and perfect for plotting your next move. Get 'em before they're gone... again.
• •Tired of the fashion industry's 'one-size-fits-most' nonsense? So are we. That's why we do things differently. Real clothes, for real bodies, with a whole lot of personality. Come see what's new and join the gang.
• •A little flair for your favorite jacket, a tiny piece of art to take with you everywhere. This isn't just a pin; it's a statement. Designed by Tuesday Bassen, and guaranteed to be 100% original. (We checked.)
• •Tuesday of California: Irreverent, size-inclusive clothing and accessories for the modern-day bad girl. Illustrated and designed by Tuesday Bassen. Made ethically in LA. Fighting the good fight, one cute outfit at a time.