Brand Tone

Informative & Educational, Empathetic & Inclusive, Ethical & Conscious, Community-Oriented & Friendly, Confident & Trustworthy

Brand Values

• •Faith & Inclusivity
• •Ethical Production
• •Health & Safety
• •Quality & Innovation
• •Empowerment
• •Transparency

Best Practices

• •Always Prioritize 'Halal' and 'Water-Permeable': Clearly and consistently communicate these benefits, explaining what they mean for the target audience (especially 'water-permeable' in relation to Wudu).
• •Emphasize Ethical Stances: Regularly weave in messages about being cruelty-free, non-toxic, and child-labor free. This reinforces brand values and appeals to conscious consumers.
• •Speak with Empathy and Understanding: Address the specific needs and desires of the target audience (primarily Muslim women seeking faith-compliant beauty products). Use language that shows you understand their context.
• •Maintain a Positive and Empowering Voice: Focus on how the products enable self-expression, confidence, and adherence to faith. Avoid fear-based messaging; instead, highlight solutions and possibilities.
• •Be Informative and Transparent: Educate consumers about the products, ingredients, and certifications. Build trust by being open and honest. Use clear, accessible language, especially when explaining technical aspects like water permeability.

Social Perception

Positive & Trusted, Pioneering, Ethical Choice, Community Focused, Value for Money

Copy Examples

• •Shine with faith and color! ✨ Our water-permeable nail polish is lab-certified halal, ensuring water reaches your nails during Wudu. So you can express your style beautifully, without compromise. Discover your perfect shade today! #HalalBeauty #WuduFriendlyNails #TuesdayinLove
• •Beauty that feels good, inside and out. 🌿 At Tuesday in Love, our cosmetics are proudly Halal Certified, Non-Toxic, Cruelty-Free, and Child Labor Free. Because we believe in beauty that aligns with your values. Shop our ethical collection now. #EthicalBeauty #HalalCosmetics #ConsciousChoice
• •Your Beauty. Your Faith. Your Choice. Tuesday in Love offers a stunning range of halal-certified, water-permeable cosmetics designed for you. Embrace your vibrant self. #ExpressYourFaith #HalalMakeup
• •We LOVE seeing how you rock your TIL shades! 😍 Tag us @tuesdayinlove in your manis & makeup looks for a chance to be featured! Let's celebrate beauty and faith together! 👇 Which color is your current fave? #TILCommunity #CustomerLove #HalalNailPolishFun
• •Did you know? Our unique water-permeable formula isn't just a claim – it's scientifically tested and certified. Learn more on our blog about how Tuesday in Love ensures your peace of mind with every colorful coat. [Link to Blog Post] #ScienceofBeauty #TrustedHalal