Brand Tone

Friendly, Value-Oriented, and Accessible

Brand Values

• •Value
• •Accessibility
• •Customer Satisfaction
• •Variety
• •Well-being

Best Practices

• •Prioritize clear and concise messaging about deals and discounts.
• •Emphasize the ease and security of shopping on the platform.
• •Incorporate friendly and direct calls to action, like 'Call us via WhatsApp'.
• •Showcase the wide variety of products available to encourage discovery.
• •Highlight products related to self-care and well-being.

Social Perception

A reliable and customer-focused e-commerce platform that offers a wide variety of products, great deals, and a secure shopping experience, making customers' dreams and desires accessible.

Copy Examples

• •Aproveite! Frete grátis para todo o Brasil. (Enjoy! Free shipping to all of Brazil.)
• •Compre agora e parcele em até 12x! (Buy now and parcel up to 12x!)
• •Entrega monitorada e compra segura: sua tranquilidade é nossa prioridade. (Monitored delivery and secure purchase: your peace of mind is our priority.)
• •Tudo que você sonhou, ao seu alcance. (Everything you dreamed of, within your reach.)
• •Chame-nos via WhatsApp e tire suas dúvidas! (Call us via WhatsApp and ask your questions!)