Brand Tone

Sophisticated, trustworthy, and customer-centric. It conveys luxury, experience, and a commitment to quality and authenticity.

Brand Values

• •Quality & Authenticity: Guaranteeing original and officially distributed imported products.
• •Customer Satisfaction: Stated as a primary commitment, aiming for a partnership of respect and trust.
• •Tradition & Expertise: Building on decades of experience in the perfumery and cosmetics market.
• •Excellence: Aspiring to be a benchmark in the imported perfumery and cosmetics market, adding value through products and services.
• •Transparency & Clear Communication: Listed as one of their core values.

Best Practices

• •Understand Your Target Audience: Tailor the language to resonate with the "discerning customers" ShopLuxo targets.
• •Emphasize Key Values: Consistently weave in brand values like authenticity, quality, and customer satisfaction into messaging across all platforms – from website copy to social media and email marketing.
• •Showcase Heritage: Highlight the 40+ year history of associated physical stores (Calèche, Vent Vert, Suil Perfumaria, AnaSuil Niche) to build trust and credibility.
• •Promote Security and Trust: Reiterate the security of purchases and the guarantee of original products in all communications.
• •Incorporate Customer Testimonials: Feature positive customer reviews that praise product originality, fast delivery, and good customer service.

Social Perception

ShopLuxo is perceived as a reliable and trustworthy source for authentic imported perfumes and cosmetics. It's associated with luxury brands, a high-quality shopping experience, and good customer service.

Copy Examples

• •ShopLuxo: Your trusted destination for authentic luxury perfumes and cosmetics. Discover exclusive brands and unparalleled service.
• •Experience the legacy of 40+ years in perfumery. ShopLuxo offers a curated selection of original, imported fragrances and beauty products.
• •At ShopLuxo, your satisfaction is our priority. Enjoy secure shopping, fast delivery, and attentive customer support.
• •Indulge in the world of luxury with ShopLuxo. Explore our collection of premium perfumes, cosmetics, and home decor, sourced directly from official distributors.
• •Shop with confidence at ShopLuxo. We guarantee the authenticity of our products and offer a seamless shopping experience.