Brand Tone

Authoritative, Professional, and Educational

Brand Values

• •Scientific Integrity
• •Knowledge Dissemination
• •Specialization and Expertise
• •Community Support
• •Reliability

Best Practices

• •Maintain Authority, Avoid Arrogance: Always write from a position of expertise, using clear and precise language. Cite sources where appropriate. However, avoid a tone that could be perceived as condescending, especially when communicating with patients on the diabetes.hu platform.
• •Segment Your Audience: Recognize the difference between a research scientist and a newly diagnosed diabetes patient. Tailor the complexity of the language and the call-to-action for each group. Professional channels can be direct and data-heavy, while patient-facing content should be more supportive and explanatory.
• •Prioritize Clarity and Precision: In scientific and medical communication, ambiguity is dangerous. Use unequivocal language. Every statement, especially if it relates to health advice or research findings, should be fact-checked and unambiguous.
• •Focus on the "Why": Don't just present information; frame its importance. For professionals, this means highlighting how the knowledge can improve clinical practice or research. For patients, it means explaining how the information can lead to better health and quality of life.
• •Be Consistent Across Platforms: While the tone may be adapted slightly for different audiences (e.g., more supportive on Facebook), the core values of authority, professionalism, and education must remain consistent. Every piece of copy should feel like it comes from the same credible, scientific source.

Social Perception

Perceived as a specialized, credible, and essential resource within the Hungarian medical community, serving as a go-to publisher for domestic scientific literature for healthcare professionals and academics, and a trustworthy source of information for the diabetes patient community.

Copy Examples

• •The Future of Cardiology is Here. Introducing the Hungarian Journal of Advanced Cardiology. Access peer-reviewed research, in-depth clinical case studies, and expert analysis from leading specialists. Subscribe today to stay at the forefront of cardiovascular medicine.
• •Understanding the link between sleep and blood sugar is crucial for effective diabetes management. Our latest article, authored by Dr. Anna Molnár, breaks down the science and offers 5 evidence-based tips for a better night's rest. Read the full text on Tudomany-Kiado.hu. #DiabetesAwareness #ScientificResearch #Health
• •New Oncology Publications & Upcoming Conference Abstract Deadlines.
• •Clinical Pharmacotherapy: An Evidence-Based Approach. This comprehensive guide offers a definitive overview of modern pharmacotherapy. Authored by a panel of 25 experts, it provides practitioners with the critical data and clinical insights needed to optimize patient outcomes. An essential resource for clinicians, pharmacists, and medical students.
• •Trusted Knowledge. Trusted Partner. Tudomány Kiadó is proud to support the National Congress of Internal Medicine. Visit our booth to explore the latest publications that are shaping the future of healthcare in Hungary.