Brand Tone

Approachable, modern, cleverly humorous, lighthearted, cheeky, informative, and educational.

Brand Values

• •Superior Hygiene
• •Sustainability
• •Economic Savings
• •Accessibility & Comfort
• •Modernity & Simplicity

Best Practices

• •Embrace "Cheeky but Clean" Humor: Continue using lighthearted puns and humor related to bathrooms and toilet paper. This makes the brand memorable and approachable. Avoid crass or overly toilet-focused humor to maintain a modern and sophisticated brand image.
• •Lead with the "Why," Not Just the "What": Always connect product features back to the core values. Instead of just saying "temperature control," say "Customizable warmth for a comfortable, spa-like experience every time."
• •Use the "Tudaloo" Pun Intelligently: The brand name itself is a playful farewell. Continue using it in calls to action and slogans like "Say Tudaloo to toilet paper" to reinforce brand recall.
• •Balance Lifestyle with Practicality: In visual-heavy platforms like Instagram, showcase the modern, lifestyle upgrade aspect. On the website and in guides, focus on the practical benefits: easy installation, cost savings, and clear instructions.
• •Maintain a Consistent Vocabulary: Use and repeat key brand phrases across all channels to build a strong identity. Terms like "One Wipe Club," "Happy Bums," "Upgrade Your Throne," and the core pillars of "Hygiene, Planet, Pocket" should be mainstays in the brand's lexicon.

Social Perception

Highly positive. Customers perceive Tudaloo as a game-changer in personal hygiene, a reliable and legitimate company with good quality products, often recommended for its ease of installation and good customer service. The brand is seen as offering good value for money, and its focus on Australian standards and local presence has built significant trust within that market.

Copy Examples

• •Clean Bum. Clear Conscience. Stop flushing forests down the drain. The average person uses 100 rolls of toilet paper a year. With Tudaloo, you can cut that by 80%. Feel fresher, save money, and help the planet with every flush. Say Toodle-oo to TP! #GoTudaloo #EcoFriendly #BidetLife
• •That feeling when you realize you'll never have to do the 'last square' panic dance again. #UpgradeYourThrone #Tudaloo
• •Your bathroom is about to get a serious upgrade. Hi [Name], still using dry paper? It’s 2025. It's time for a smarter, cleaner, and greener way to go. Discover the spa-like experience of a Tudaloo bidet and join thousands of happy bums. You’ll wonder how you ever lived without it.
• •The best thing to happen to your bathroom since running water. Experience a revolutionary clean. Shop Tudaloo bidets now and get a 60-day satisfaction guarantee.
• •Your bum will thank you for this. Still thinking about it? Don't let your chance for a five-star bathroom experience slide. Complete your order today and discover why thousands are making the switch to Tudaloo. Easy to install, even easier to love.