Brand Tone

Practical, Functional, Informative, Solution-Oriented, Stylish, Confident, Innovative, with a touch of Italian Wit/Quirkiness.

Brand Values

• •Innovation
• •Functionality & Practicality
• •Style & Design
• •Urban Mobility Focus
• •Safety
• •Quality
• •Sustainability

Best Practices

• •Speak the Rider's Language: Use terms and address pain points familiar to urban scooter and motorcycle commuters (e.g., "traffic," "all-weather," "parking," "city-proof").
• •Balance Function with Flair: Always highlight the practical benefits and technical features, but infuse it with the brand’s Italian heritage – a touch of style, wit, or passion.
• •Show, Don't Just Tell, Innovation: Instead of just saying "innovative," explain *how* a feature or product is innovative and what tangible benefit it brings to the rider (e.g., "Our S.G.A.S system stops annoying flapping at speed, so you ride smoother").
• •Maintain a Confident & Solution-Oriented Voice: Position Tucano Urbano as the expert companion for urban riding, offering smart solutions that riders can trust.
• •Visual Consistency is Key: Ensure that the imagery used alongside copy reflects the brand's values: stylish, urban, practical, and often showcasing the product in action in a realistic city environment. The human element is important.

Social Perception

Expert & Specialist, High Quality & Reliable, Stylish & Italian, Innovative Problem Solver, Premium but Worthwhile, Trusted

Copy Examples

• •Product (New Jacket): "Conquer the commute, whatever the forecast. Our new [Jacket Name] blends Milanese style with smart protection: fully waterproof, CE Level 2 armor, and that Tucano Urbano ingenuity you love. Ride on. #UrbanMobility #StyleInMotion"
• •Product (Termoscud®): "Your scooter's best friend since 1999. The original Termoscud®. Keeps you warm, dry, and riding through anything the city throws at you. Don't just commute, enjoy the journey. #TucanoUrbano #Termoscud #RideAllWeather"
• •Brand (Lifestyle): "Milan. London. Paris. Tokyo. Wherever your city, whatever your ride, Tucano Urbano equips your freedom. Smart design, serious protection, and a touch of Italian soul. #InMotoSempreInMoto #UrbanRider"
• •Sustainability Initiative: "Protecting you, protecting our world. Our Good Wheels collection now features RE ZRO® biodegradable armor and recycled fabrics. Innovation that cares. Ride greener. #SustainableRiding #TucanoCares"
• •Engagement Post: "That feeling when your gear is as ready for Monday as you are (or aren't 😉). Show us your Tucano Urbano setup! Tag #MyTucanoUrbano for a chance to be featured. #UrbanCommuter #ScooterLife"