Brand Tone

dramatic, edgy, fun, and sophisticated

Brand Values

• •Creativity and Artistic Expression
• •Boldness and Individuality
• •Quality Craftsmanship
• •Theatricality and Drama
• •Evolution and Modernity

Best Practices

• •Embrace Vivid and Evocative Language: Use strong verbs and descriptive adjectives that convey drama, artistry, and sophistication. Think "dazzling," "bold," "sculptural," "playful," "unapologetic."
• •Tell a Story: Frame collections and pieces within a narrative, often drawing from artistic or theatrical inspirations, to add depth and intrigue.
• •Maintain a Confident and Assertive Voice: The copy should reflect the boldness of the designs. Avoid hesitant or overly casual language.
• •Inject Personality and Wit (Where Appropriate): While sophisticated, the brand has a "fun" element. Don't be afraid to use clever wordplay or a touch of playful exaggeration that aligns with the "more is more" philosophy.
• •Highlight Uniqueness and Craftsmanship: Consistently reference the artistic nature of the designs, the quality of materials, and the "semi-couture" details to reinforce the brand's value proposition.

Social Perception

Respected Thai Fashion House, Celebrity Endorsement, Innovative and Unique, High-Quality and Semi-Couture, Associated with the Arts

Copy Examples

• •Unleash your inner drama. The new collection from Tube Gallery: Where art meets audacity.
• •More is more. And darling, you deserve it all. Discover the latest statement pieces that redefine glamour.
• •Life’s too short for boring clothes. Inject some fun, add a touch of theatre. Wear Tube Gallery.
• •Crafted for the spotlight. Our semi-couture designs are an invitation to own every room you enter.
• •Beyond trends, beyond expectations. Tube Gallery: For those who write their own style narrative.