Brand Tone

Friendly and Approachable, Caring and Nurturing, Playful and Fun, Practical and Reassuring

Brand Values

• •Family Well-being
• •Comfort and Safety
• •Quality and Durability
• •Innovation and Practicality
• •Joy and Fun

Best Practices

• •Embrace Warmth and Empathy: Always write from a place of understanding the needs and joys of parents and pet owners. Use language that shows you care about their family members (both human and furry).
• •Keep it Simple and Clear: Avoid overly technical jargon. Whether explaining how to use a portable tub or the benefits of a dog coat, make the information easily digestible and straightforward. Practicality is key.
• •Inject Playfulness (Appropriately): Use lighthearted language, emojis (on social media), and relatable scenarios that resonate with the fun side of parenting and pet ownership. The goal is to make people smile.
• •Focus on Benefits, Not Just Features: Instead of just saying "waterproof coat," say "Keeps your pup dry and happy on rainy day adventures." For baby tubs, instead of "easy to install," say "More giggles, less fuss: set up your Tubbies tub in minutes for instant bath time joy!"
• •Be Inclusive of Both Product Lines: When crafting general brand messaging, find common threads like "comfort," "care," and "family joy" that apply to both pet and baby products to maintain a cohesive brand voice. Highlight the shared value of enhancing family life.

Social Perception

Positive for Baby Products, Positive for Pet Products, Seen as Problem-Solvers, Trustworthy

Copy Examples

• •Paws-itively Protected! 🐾 Rain or shine, keep those precious paws comfy and clean on every adventure. Our Tubbies booties are designed for happy trails and wagging tails. #TubbiesPets #DogBooties #AdventureDogs #HappyPaws
• •Style Meets Comfort: Wrap your best friend in warmth and love with Tubbies coats. Because every walk should be a cozy exploration. Discover the perfect fit!
• •Transform shower time into fun time! 🛁✨ Tubbies portable baby bathtubs make bath time a breeze, even without a built-in tub. Easy to set up, easy to love. Create precious water-filled memories! #TubbiesBaby #BathTimeFun #ParentingHacks #HappyBaby
• •Splish, Splash, Safely! Make every bath a worry-free zone with our fun and grippy non-slip Tubbies stickers. Little feet stay secure, and big smiles are guaranteed! #SafeBathing #KidsSafety #TubbiesKids
• •From furry friends to happy little ones, Tubbies is all about bringing more joy and comfort to your family. ❤️ What Tubbies moment made you smile today? Share with us! #TubbiesFamily #PetLove #BabyJoy