Brand Tone

Elegant & Sophisticated, Empowering & Confident, Community-Oriented & Relatable, Helpful & Informative, Contemporary & Fashion-Forward

Brand Values

• •Modesty
• •Quality
• •Elegance & Style
• •Customer Satisfaction
• •Inclusivity/Representation
• •Faith/Cultural Adherence

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (elegant, empowering, community-oriented, helpful, contemporary) with specific examples of do's and don'ts for language, sentence structure, and even emoji use. Share this with anyone creating content.
• •Know Your Audience Deeply: Understand their aspirations, challenges, and language. The copy should resonate with women who value modesty, style, and quality. Use language that speaks directly to their needs and preferences.
• •Prioritize Visual-Copy Cohesion: Ensure that the tone of the copy perfectly complements the visual elements (images, videos). If the visuals are elegant and sophisticated, the copy must match this, avoiding overly casual or mismatched language.
• •Maintain Consistency Across All Platforms: The tone used on Instagram should align with the website copy, email newsletters, and any other customer touchpoints. This builds a strong, recognizable brand identity.
• •Listen and Adapt (Slightly): While maintaining core consistency, pay attention to how your audience responds to different types of messaging. Use analytics and feedback to refine your copy, ensuring it remains engaging and effective without straying from the established brand voice. For instance, Instagram might allow for slightly more informal engagement in comments than a formal product description on the website, but the underlying values and politeness should remain.

Social Perception

Positive, Trusted Source, Fashionable & Modern, Good Customer Engagement

Copy Examples

• •Introducing the 'Serene' Abaya Collection. Crafted from luxurious Nida fabric, each piece flows with grace, offering timeless elegance for your most cherished moments. Discover the artistry of modern modesty. #TuanaShop #NewCollection #ModestElegance
• •Shine with confidence in your unique style. Our latest khimars are designed to empower you, beautifully. How do you style yours? Share your look with #TuanaStyle! ✨ #ModestFashion #HijabFashion #ConfidentWoman
• •Struggling to find the perfect undercap? Our latest blog post dives into the best fabrics and styles for ultimate comfort and hijab stability. Plus, explore our curated collection of premium undercaps designed for all-day wear. Read more & Shop now! #HijabTips #ModestEssentials
• •New Arrivals Just Dropped! Explore the freshest interpretations of modest fashion – where contemporary design meets timeless tradition. Shop the latest trends at Tuana Shop. #ModernModesty #FashionForward
• •Weekend vibes in Tuana Shop! ☕ Whether you're out with friends or enjoying a quiet moment, our comfortable and chic jilbabs are your perfect companion. What are your weekend plans? Let us know below! 👇 #TuanaShopNL #WeekendStyle #ModestComfort