Brand Tone

aspirational, exclusive, and trustworthy

Brand Values

• •Authenticity
• •Quality and Exclusivity
• •Customer Experience
• •Passion for Fragrance

Best Practices

• •Always include phrases like "100% Original," "Authenticity Guaranteed," or "Direct from the Designer" in product descriptions, bios, and ads to reinforce this core value.
• •Instead of just listing ingredients, describe the feeling or experience the scent evokes. Use sensory words and storytelling (e.g., "a walk through a blooming garden," "the scent of a desert sunset").
• •Ensure all visuals—from product photography to social media graphics—are clean, high-quality, and sophisticated. This visually supports the "exclusive" and "quality" brand values.
• •Create content that educates the audience about fragrance families, notes (top, middle, base), and the difference between designer and niche perfumes. This positions TUÁ as an expert and a valuable resource, building trust.
• •The aspirational and trustworthy tone should be consistent, whether it's a playful TikTok video, a sophisticated Instagram post, or a direct and informative website description. Adapt the format, but not the core brand voice.

Social Perception

TUÁ is perceived as a specialized and reliable retailer for fragrance enthusiasts in Guatemala. The focus on authenticity and a curated selection of niche and popular international brands likely appeals to a discerning customer base looking for genuine products. The brand is seen as a modern, online-first destination for discovering and purchasing unique scents.

Copy Examples

• •Your new signature scent is waiting. Discover the exclusive collection from [Brand Name], now at TUÁ. We believe in authenticity, always. That's why every bottle is 100% original. Swipe to explore the notes.
• •(Video shows someone elegantly spraying a perfume) This isn't just a fragrance, it's a statement. With notes of oud and rose, [Perfume Name] is for those who aren't afraid to stand out. Find your power scent. Link in bio. #TuáGuatemala #PerfumesNicho #Guate
• •Beyond the Ordinary. Explore our collection of niche and Arabian fragrances, curated for the modern connoisseur. 100% Authentic. Guaranteed.
• •Just Landed: The Scents of Summer. Escape the everyday with our new arrivals. From the coasts of Italy to the heart of the Arabian desert, these are the fragrances that will define your season. Shop 100% original perfumes at TUÁ.
• •Tired of the same old scents? At TUÁ, we bring the world of exclusive perfumery to you in Guatemala. Designer, Niche, and Arabian fragrances that tell a story. What will yours be?