Brand Tone

Natural & Authentic, Calm & Serene, Artisanal & Boutique, Evocative & Story-driven, Gentle & Caring, Transparent

Brand Values

• •Nature & Sustainability
• •Handcrafted Quality
• •Local Identity & Provenance
• •Well-being & Self-Care
• •Authenticity & Transparency

Best Practices

• •Embrace Sensory Language: Use words that evoke the sights, sounds, smells, and textures of the Isles of Scilly and the natural ingredients (e.g., "crisp sea air," "velvety lather," "sun-dried seaweed," "gentle whisper of the waves").
• •Maintain Visual Harmony: Ensure all imagery (website, social media, packaging) reflects the natural, serene, and artisanal aesthetic. Use consistent filters and color palettes that speak to the brand's calm and earthy nature.
• •Storytelling is Key: Continuously weave the narrative of the Isles of Scilly, the handmade process, and the benefits of natural ingredients into product descriptions, social media posts, and "About Us" sections. Highlight the "why" behind the brand.
• •Authentic Engagement: Respond to comments and messages with the same calm, friendly, and appreciative tone used in outbound communications. Share user-generated content that aligns with the brand's aesthetic and values.
• •Consistent Terminology: Use a defined set of keywords and phrases that reinforce the brand identity across all platforms (e.g., "Isles of Scilly," "natural," "handmade," "seaweed-infused," "small-batch," "coastal," "island-inspired"). Create a simple brand messaging guide for anyone creating content.

Social Perception

Positive & Admiring, Aspirational, Trustworthy (emerging), Niche & Special

Copy Examples

• •Headline: Capture the Wild Beauty of Scilly. Nourish Your Skin Naturally. Body: Immerse yourself in the serene essence of the Isles of Scilly with our handcrafted seaweed skincare. Each Coco Island Ltd creation is a blend of pure, locally sourced botanicals and the restorative power of the ocean, made in small batches to bring nature's calm to your daily ritual.
• •Social Media Post (Image: Close-up of a soap bar with natural textures): Handmade on our island, for your sanctuary. ✨ Our [Product Name] soap is infused with [Key Ingredient 1] and [Key Ingredient 2] from the Isles of Scilly, offering a gentle cleanse and a moment of pure, natural indulgence. What does your self-care Sunday look like? #CocoIslandLtd #IslesofScilly #NaturalSkincare #HandmadeSoap #CoastalLiving
• •Product Description Snippet (for a Seaweed Face Oil): Unlock a wave of hydration. Our [Product Name] Seaweed Face Oil, born from the pristine waters of the Isles of Scilly, is a potent blend of hand-harvested seaweed and nourishing botanicals. Lightweight yet deeply effective, it revitalizes and protects, leaving your skin with a natural, island-glow. Experience the Scilly secret to radiant skin.
• •Email Subject Line: 🌿 An Escape to Scilly, Bottled for You 🌿 Email Body Preview: Dear [Customer Name], Let the gentle rhythm of the Isles of Scilly soothe your skin and spirit. Discover our latest collection, handcrafted with love and the purest island ingredients...
• •Website Banner: From Our Shores to Your Skin. Pure. Gentle. Scilly-Made.