Brand Tone

Empathetic, Supportive, Informative, Educational, Innovative, Tech-Forward, Accessible, User-Friendly, Reassuring, Empowering

Brand Values

• •Accessibility
• •Ease of Use/Simplicity
• •Accuracy & Reliability
• •Innovation
• •Customer-Centricity
• •Empowerment
• •Improved Quality of Life

Best Practices

• •Prioritize Clarity and Simplicity: Given the medical nature of the product, avoid overly technical jargon where possible. Explain benefits and features in a way that is easy for everyone to understand, emphasizing ease of use.
• •Lead with Empathy: Always acknowledge the user's perspective and potential challenges. Frame the product as a supportive tool that helps solve their problems and improve their quality of life.
• •Focus on Empowerment and Benefits, Not Just Features: Instead of just listing what the CGM does, highlight what it enables the user to do and feel (e.g., "live more freely," "feel confident," "gain peace of mind").
• •Maintain a Hopeful and Positive Outlook: While acknowledging the seriousness of conditions like diabetes, keep the tone optimistic, focusing on the possibilities for better health and management with the right tools.
• •Be Authentic and Transparent: Address potential user concerns (like those found in forums regarding accuracy or comfort) proactively and honestly in FAQs or support materials, reinforcing trust. Balance promotional messaging with genuine user experiences and educational content.

Social Perception

Affordable, Easy to use, Convenient for continuous monitoring, Mixed feedback on accuracy, Emerging & Price-Competitive, Helpful Tool for understanding glucose trends

Copy Examples

• •Headline: Take the Guesswork Out of Glucose Management. Body: Living with diabetes comes with enough questions. Your glucose levels shouldn't be one of them. Ottai CGM provides clear, real-time insights, 24/7, so you can make confident decisions and live life more freely. Understand your body, effortlessly.
• •Headline: Small Sensor, Big Peace of Mind. Body: Discreet, comfortable, and incredibly easy to use. The Ottai CGM is designed to fit seamlessly into your life, not interrupt it. Get 14 days of continuous glucose data with one simple press. No fingerpricks, no hassle – just clarity.
• •Headline: Your Health Data, Your Health Power. Body: Knowledge is power, especially when it comes to your glucose. The Ottai app doesn't just show you numbers; it helps you see patterns, understand triggers, and personalize your path to better health. With our AI assistant, insights are always at your fingertips.
• •Headline: Don't Just Monitor. Understand. Body: Go beyond basic readings. Ottai CGM offers detailed reports and trend analysis, empowering you and your healthcare team to make informed choices. It’s not just about managing diabetes; it’s about thriving.
• •Headline: Accessible CGM, Exceptional Support. Body: We believe everyone deserves access to cutting-edge health technology. Ottai CGM delivers reliable, real-time glucose monitoring at a price that makes sense. And we're here to support you every step of the way on your wellness journey.