Brand Tone

Friendly, inclusive, and community-centric, infused with authentic "nerd" humor and a clear passion for the TTRPG hobby. The language is casual, relatable, and uses insider references and slang that resonate with the target audience.

Brand Values

• •Community
• •Inclusivity and Welcome
• •Passion and Joy
• •Authenticity

Best Practices

• •Speak the Language: Consistently use TTRPG-specific slang and terminology (e.g., "crit," "DM," "homebrew," "quest") to build rapport and demonstrate authenticity. However, ensure it's used naturally, not forced.
• •Center the Community: Frame marketing around shared experiences. Use "you" and "we" to create a sense of a collective group. Ask questions, run polls, and feature user-generated content to make the audience feel like part of the brand's story.
• •Lead with Passion, Not Just Product: While the goal is to sell, the messaging should always originate from a love of the game. Share personal anecdotes, celebrate player creativity, and connect products to the emotional experience of playing TTRPGs.
• •Maintain a Welcoming and Inclusive Voice: Avoid gatekeeping. Explicitly welcome new players and create content that is understandable to those with less experience, reinforcing the idea that everyone is invited to the table.
• •Embrace Humor and Lightheartedness: The TTRPG world is full of fun and absurdity. Use memes, jokes, and humorous product descriptions to reflect the playful nature of the hobby. This keeps the brand relatable and entertaining to follow.

Social Perception

TTRPG SWAG is perceived positively as a genuine and high-quality provider of merchandise for the TTRPG community. Customers see it as a reliable source for gifts that are well-received by players and Dungeon Masters. Its collaborations with content creators are viewed as supportive of the community. The brand successfully positions itself not just as a retailer, but as an active and positive participant in the TTRPG culture.

Copy Examples

• •Some problems require diplomacy. Others require a third-level spell slot. For those moments, we've got you covered. 🔥 Our new 'I Cast Fireball' tee is here to solve all your goblin-related issues. Tag the pyromaniac in your party!
• •Headline: "Find the Perfect Loot for Your Party" Body: "Struggling to find a gift for your Dungeon Master that isn't just another set of dice? Or maybe for the Rogue who keeps 'borrowing' yours? Our gear is crafted for adventurers, by adventurers. Give the gift of SWAG this holiday season and get a nat 20 on your gift-giving check."
• •We're thrilled to team up with the amazing [Creator's Name]! They bring so much creativity and fun to the TTRPG space, and now you can rock their official gear. Every purchase directly supports their channel, so you can look awesome while helping them create more of the content you love.
• •Headline: "Wear Your Character." Sub-headline: "Community-driven apparel for every class, campaign, and critical hit. Welcome to the party—we're glad you're here."
• •On-screen text: "POV: Your party just leveled up." Audio: A trending, triumphant audio clip. Caption: "New level, new look. What's your character's go-to swag? #ttrpg #dnd #ttrpgswag #dndtiktok #nerdgear"