Brand Tone

Enthusiastic, Passionate, Direct, Promotional, Informal, Approachable, Visually Driven

Brand Values

• •Passion for Football
• •Variety and Availability
• •Fan Connection/Identity
• •Accessibility

Best Practices

• •Develop a Simple Tone of Voice Guide: Document key characteristics of the brand voice (e.g., enthusiastic, direct, informal, fan-focused) with examples of "do's and don'ts." Share this with anyone creating content.
• •Use Fan-Centric Language: Incorporate terms and phrases commonly used by football enthusiasts in Brazil (e.g., "manto sagrado" - sacred mantle, "arquibancada" - stands, references to cheering). This shows an understanding of the target audience.
• •Prioritize Visual Storytelling with Supporting Text: Since the products are highly visual, ensure copy complements the images/videos rather than just repeating what's visible. Use text to add excitement, urgency, or key details.
• •Maintain Consistency Across Platforms: While the style might adapt slightly for different platforms (e.g., more emojis on Instagram/TikTok, slightly more detail on Facebook or email), the core enthusiastic and direct tone should remain consistent.
• •Engage Authentically: When responding to comments or messages, maintain the established brand tone. Be helpful, show passion for football, and address inquiries in a friendly and direct manner. This reinforces the brand personality.

Social Perception

Provider of Fan Merchandise, Source for Popular and Niche Jerseys, Engaged with Football Culture, Dependent on Product Authenticity and Quality Perception

Copy Examples

• •Instagram Post (New Arrival): ACABOU DE CHEGAR! 🔥 A nova camisa do [Team Name] 2025 já está entre nós! Sinta a emoção de vestir as cores do seu time do coração. Estoque limitado, então corre pra garantir a sua! Link na bio! #Time7Esporte #[TeamName] #Futebol #PaixãoNacional #MantoSagrado
• •Facebook Ad (General Promotion): Semana de Clássicos é na Time 7 Esporte! ⚽ Qual vai ser o seu manto para torcer no fim de semana? Confira nossa seleção completa de camisas de times nacionais e internacionais com preços especiais. Não fique fora dessa! Visite nosso site: [Link]
• •TikTok Video Caption (Quick Showcase): Detalhes que apaixonam! 😍 Olha só essa belezura do [Team Name]! Qual camisa você quer ver no próximo vídeo? Comenta aí! 👇 #Time7Esporte #CamisaDeTime #FutebolTikTok #Unboxing
• •Email Subject Line (Targeted Offer): Torcedor do [Team Name], seu novo manto te espera com DESCONTO!
• •Website Banner (Homepage): VISTA SUA PAIXÃO! As camisas oficiais dos maiores clubes do mundo. Frete grátis acima de R$X!