Brand Tone

Conscious & Caring, Curated & Quality-Focused, Gentle & Nurturing, Trustworthy & Authentic, Globally Inspired with Japanese Roots, Aspirational & Sweet

Brand Values

• •Sustainability & Eco-consciousness
• •Child Well-being & Safety
• •Quality & Craftsmanship
• •Ethical Practices
• •Curated Selection
• •Global Connection

Best Practices

• •Prioritize Value-Driven Language: Consistently use words and phrases that reflect core values like organic, sustainable, eco-friendly, thoughtfully made, high-quality, gentle, and caring in all communications.
• •Maintain a Gentle and Nurturing Voice: Especially when addressing parents or discussing products for babies and young children. Avoid overly aggressive sales language; instead, focus on benefits for the child and the environment.
• •Be Authentic and Transparent: Continue highlighting the authorized dealer status and be open about the sourcing or philosophy of the brands carried. If detailing specific eco-credentials (e.g., GOTS certified), do so clearly.
• •Embrace Bilingual Communication (if targeting both English and Japanese speakers): Ensure that translations are accurate and maintain the intended nuance and warmth of the brand voice in both languages. If primarily Japanese, ensure English communication still feels connected to the core Japanese brand identity.
• •Visual Consistency Reinforces Tone: Ensure that all imagery (product photos, social media visuals) aligns with the gentle, natural, and quality-focused aesthetic. The visuals should support and enhance the caring and conscious tone of the copy.

Social Perception

Perceived as a retailer of high-quality, desirable, and ethically-made goods. Seen positively by customers who prioritize organic, eco-friendly, and thoughtfully made products for children. Attracts customers seeking a gentle, modern, and stylish aesthetic for children's wear. Appeals to a Japanese-speaking audience.

Copy Examples

• •Softness that nurtures, style that lasts. 🌿 Introducing the latest arrivals from [Brand Name], crafted with the gentlest organic cotton for your little one's comfort and our planet's future. Discover consciously made pieces at SUNNAO.earth. #sunnaotokyo #organicbaby #consciouskidsfashion #sustainablekids
• •Welcome to SUNNAO | Curated with care for your child, with kindness for our Earth. Explore beautiful, sustainable children's wear from around the globe. #sunnao.earth #地球に優しい #子供服
• •Each piece from [Brand Name] is thoughtfully designed and ethically made, ensuring not only a charming addition to your child's wardrobe but also a step towards a more sustainable world. As an authorized retailer, SUNNAO is proud to bring their exceptional quality to you.
• •Email Newsletter Subject: Little Styles, Big Values: New Eco-Friendly Treasures at SUNNAO Body Snippet: Dress your little ones in the love and care they deserve. Our new collection features handpicked, earth-kind garments designed to cherish, from playtime to naptime. Find your new favorites at SUNNAO.earth.
• •At SUNNAO, we believe that what touches your child's skin matters, and so does the world they'll inherit. That's why we partner with inspiring brands worldwide, bringing you a heartfelt selection of children's clothing and goods that are as gentle on your little ones as they are on our planet. Every item tells a story of quality, care, and conscious creation.