Brand Tone

Elegant & Refined, Authentic & Traditional, Respectful & Appreciative, Informative & Educational, Calm & Mindful

Brand Values

• •Authenticity: Offering genuine Japanese crafts, particularly Kyo-yaki and Kiyomizu-yaki.
• •Craftsmanship: Highlighting the skill and dedication of artisans.
• •Tradition & Heritage: Preserving and promoting Japanese cultural traditions.
• •Beauty & Aesthetics: Focusing on the visual appeal and artistic quality of the products.
• •Enrichment of Daily Life: Aiming to bring beauty and a sense of mindfulness into customers' everyday routines.
• •Quality: Emphasizing high-quality materials and production.
• •Ethical Practices: Mentioned as a core value in one description.
• •Contemporary Relevance: Adapting traditional crafts for modern lifestyles, seeking new perspectives.

Best Practices

• •Emphasize Heritage and Authenticity: Always highlight the origin (Kyoto), the specific craft (Kyo-yaki, Kiyomizu-yaki), and the traditional techniques. Use terms like "authentic," "handcrafted," "artisan-made," and "traditional."
• •Use Evocative and Sensory Language: Describe the texture, the subtle colors, the feeling of the pieces. Connect the products to the experience they offer – tranquility, beauty, a connection to culture.
• •Maintain a Respectful and Appreciative Voice: Speak with reverence for the craft, the artisans, and Japanese culture. Avoid overly casual or slang terms. The tone should be one of quiet admiration.
• •Educate and Inform Subtly: Weave in details about the making process, the history of the craft, or the cultural significance of motifs in a way that enhances appreciation rather than feeling like a lecture.
• •Ensure Visual and Textual Harmony: The elegance of the copy should match the high-quality photography of the products. The overall message should be consistent across all platforms, reinforcing the brand's commitment to beauty, quality, and tradition.

Social Perception

Specialized & Niche, Culturally Rich, Premium Quality, Trustworthy (for its specific niche)

Copy Examples

• •Headline: TSURUTO: Where Ancient Craft Meets Modern Life. Body: Discover Kyo-yaki ceramics, handcrafted by Kyoto's master artisans. Each piece tells a story of tradition, designed to bring timeless Japanese beauty into your everyday moments. Call to Action: Explore the collection.
• •Headline: The Soul of Kyoto, Shaped by Hand. Body: At TSURUTO, we curate more than just tableware; we offer a connection to generations of Japanese craftsmanship. Feel the artisan's touch, and enrich your home with authentic Kyo-yaki. Call to Action: Learn Our Story.
• •Headline: Elevate Your Rituals with TSURUTO. Body: From the serene tea ceremony to the quiet comfort of your daily meals, our handcrafted pieces are designed to inspire mindfulness and a deeper appreciation for the art of living. Call to Action: Shop Authentic Japanese Crafts.
• •Headline: Timeless Traditions, Sustainably Reimagined. Body: TSURUTO bridges past and present. We honor the legacy of Japanese artisans by bringing their exquisite, ethically sourced crafts to your contemporary lifestyle. Call to Action: Discover Ethical Elegance.
• •Headline: More Than an Object, A Piece of Heritage. Body: Each TSURUTO ceramic is a testament to the enduring beauty of Japanese Kyo-yaki pottery. Hold history in your hands and let its artistry grace your table. Call to Action: Find Your Piece of Japan.