Brand Tone

Premium & High-Quality, Authentic & Traditional, Expert & Passionate, Natural & Healthy, Elegant & Refined

Brand Values

• •Quality & Excellence
• •Tradition & Heritage
• •Authenticity & Transparency
• •Customer Connection to Nature
• •Dedication & Craftsmanship

Best Practices

• •Emphasize Heritage and Origin: Consistently mention Kagawa, Shodoshima (where appropriate for oil), and the brand's history to reinforce authenticity and tradition.
• •Use Premium & Evocative Language: Words like "artisanal," "estate-grown," "hand-picked," "meticulously cultivated," "exquisite," "legacy," and "harmony" will maintain the high-quality, elegant tone.
• •Highlight Expertise and Craftsmanship: Detail the care in cultivation, the variety selection process, and the oil production method to showcase deep knowledge and dedication.
• •Focus on Sensory Details (for oil): Describe the "robust" flavor, aroma, and texture of the olive oil to engage the customer’s imagination and convey its premium nature. For trees, describe their beauty and the joy of nurturing them.
• •Maintain a Respectful and Refined Voice: Avoid overly casual slang or overly aggressive sales tactics. The tone should be confident but also gentle and appreciative of nature and tradition, reflecting the cultural significance of "Tsurukame."

Social Perception

The perception of Shodoshima olive oil, in general, is positive, associated with high quality, premium status, and award-winning products. Brands that emphasize Japanese origin, craftsmanship, and quality, like Tsurukame Olive appears to, generally align well with consumer values in the premium food market in Japan. The name "Tsurukame" itself carries positive cultural connotations of longevity and good fortune in Japan. Their participation and awards in competitions like OLIVE JAPAN suggest a positive reputation within the industry.

Copy Examples

• •Tsurukame Olive: Experience the Legacy of Japanese Olive Artistry. Body: From the sun-drenched groves of Shodoshima, discover our award-winning extra virgin olive oil and hand-cultivated olive trees. Taste tradition, embrace nature.
• •Product (Olive Oil): The Essence of Shodoshima, Bottled. Body: Our Tsurukame Extra Virgin Olive Oil is crafted from 100% estate-grown olives, hand-picked and pressed on our Kagawa farm. A robust flavor that speaks of dedication and Japan's olive heritage. Indulge in purity.
• •Product (Olive Tree): Bring Home a Living Symbol of Longevity: The Tsurukame Olive Tree. Body: Choose your own unique olive tree, nurtured with generations of horticultural expertise. More than a plant, it’s a piece of Japanese tradition for your home or garden.
• •About Us Snippet: Tsurukame Garden: Cultivating Quality, Honoring Tradition. Body: With roots in bonsai artistry and a passion for the finest olives, Tsurukame Garden has been a trusted name in Kagawa since 1988. We meticulously nurture over 65 olive varieties, bringing you award-winning oils and exquisite trees, direct from our farm to you.
• •Call to Action/Philosophy: Taste the Craft. Grow the Tradition. Discover Tsurukame Olive. Body: Explore our collection of premium Japanese olive oils and hand-selected olive trees. Experience the dedication to quality that defines every drop and every leaf.