Brand Tone

Elegant, Delicate, Artisanal, Passionate, and Appreciative.

Brand Values

• •Craftsmanship & Quality
• •Uniqueness & Individuality
• •Comfort & Wearability
• •Delicate Beauty & Elegance
• •Thoughtfulness

Best Practices

• •Develop a Tone & Voice Guide: Document the identified brand tone (Elegant, Delicate, Artisanal, Passionate, Appreciative) with specific examples of words to use and avoid. This ensures anyone writing copy understands the desired voice.
• •Focus on 'Handmade' Uniqueness: Consistently emphasize the handcrafted nature, the 'stitch by stitch' process, and the resulting uniqueness of each item. This reinforces the core value of craftsmanship.
• •Use Evocative & Sensory Language: Employ descriptive words that appeal to the senses and create imagery related to lightness, delicacy, nature, and gentle beauty (e.g., 'airy,' 'flutter,' 'sparkle,' 'soft glow,' 'whisper').
• •Maintain a Warm & Appreciative Stance: Whether in product descriptions, social media interactions, or customer service, ensure the language is polite, grateful, and shows genuine care for the customer experience.
• •Highlight Comfort & Quality Materials: Continuously mention the lightweight feel, the comfort of clip-ons, and the high-quality, custom, or carefully selected materials used, as these are key differentiators and value propositions for the brand.

Social Perception

Highly positive, valued for craftsmanship, comfort is key, seen as beautiful & delicate.

Copy Examples

• •Instagram Post (New Collection): Introducing 'Whispers of Spring' – our latest collection where delicate threads of custom-spun wire meet the soft glow of morning dew. Each piece is meticulously handcrafted, a unique whisper of elegance for your everyday. Discover the lightness of being. #DearFromHandmade #WireCrochetJewelry #ArtisanMade #DelicateElegance #HandcraftedInJapan
• •Product Description (Earrings): Feel the gentle sway of our 'Hitoha' leaf earrings, inspired by a single leaf dancing in the breeze. Lovingly crocheted stitch by stitch from our signature lightweight wire and adorned with a natural peridot, these earrings offer an airy touch of nature's charm. Designed for comfort, perfect for adding a subtle sparkle that feels as good as it looks.
• •Website Banner (Homepage): DearFrom Handmade: Where delicate artistry and timeless elegance are woven into every piece. Experience the unique warmth of handcrafted wire crochet jewelry, made just for you.
• •Email to Subscribers (Special Offer): A little something to brighten your day. For a limited time, enjoy [Offer] on our collection of handcrafted treasures. Each DearFrom piece is a testament to careful craftsmanship, designed to bring a touch of delicate beauty to your moments. Find your unique sparkle.
• •About Us Snippet: At DearFrom Handmade, we believe in the quiet magic of handcrafted jewelry. From our workshop in Japan, we meticulously weave dreams into delicate wire crochet designs. Each creation is born from a passion for unique artistry and a desire to offer you pieces that are not only beautiful but a joy to wear, embodying warmth and individual charm.