Brand Tone

Enthusiastic, Passionate, Approachable, Friendly, Mindful, Gentle, Authentic, Transparent, Modern, Stylish

Brand Values

• •Passion for Anime and Japanese Culture
• •Subtlety and Style
• •Quality and Uniqueness
• •Community
• •Mindful Living & Well-being
• •Ethical Curation
• •Customer Connection

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., enthusiastic, approachable, mindful, stylish), key messaging points, preferred vocabulary (and words to avoid), and an example of "this, not that" for tone.
• •Understand Your Audience Deeply: Tailor the tone to resonate with anime fans who appreciate subtlety and individuals interested in mindfulness, while ensuring it remains authentic to the brand's core identity.
• •Be Consistent Across All Channels: Whether it's a product description, an Instagram caption, a TikTok script, or a customer service email, the underlying tone should feel familiar and aligned with the brand's values. While the formality might shift slightly (e.g., more casual on TikTok), the core personality should shine through.
• •Infuse Personality and Passion: Let the genuine love for anime, Japanese culture, and mindful living come through in the language. Use evocative words and connect emotionally with the audience.
• •Review and Refine Regularly: Periodically audit content across all platforms to ensure tonal consistency. Gather feedback from customers and observe how the community interacts to see if the intended tone is being effectively conveyed and received.

Social Perception

Niche Appeal, Aesthetic Appreciation, Community Focused, Trustworthy (for their niche), Authentic Connection

Copy Examples

• •Instagram Post (New Hoodie Launch): 🌙✨ Embrace the subtle nod. Our new [Hoodie Name] whispers tales from your favorite worlds, crafted for comfort and quiet confidence. Wear your story. #TsukiyoCo #SubtleAnimeStreetwear #AnimeInspired #ModernStyle
• •Product Description (Crystal): Find your calm amidst the chaos with our hand-picked Amethyst cluster. A gentle reminder from Mother Nature to breathe deep and live ever-glowing. Perfect for your meditation space or as a beacon of tranquility on your desk. Ethically sourced, chosen with love. #TsukiyoCrystals #MindfulLiving #CrystalEnergy #EthicallySourced
• •TikTok Video Teaser (Behind the Scenes): Packing up your weekend vibes! ✨ From our family to yours – a little bit of anime magic and mindful energy in every order. What are you hoping to unbox? 😉 #TsukiyoCo #SmallBusiness #AnimeMerch #CrystalShop #PackingOrders
• •Email Newsletter Snippet (Community Focus): Hey Tsukiyo Fam! 👋 Just wanted to share some amazing fan art this week (check it out on our IG!) and a little reminder to find those moments of peace and joy. We love being on this journey with you. P.S. New subtle drops coming soon – keep those eyes peeled! #TsukiyoCommunity #AnimeLifestyle #Mindfulness
• •Website Banner (Brand Essence): Tsukiyo Co: Wear Your World. Explore subtle anime streetwear and mindfully curated crystals designed to help you live free, live well, and live ever-glowing. #SubtleStyle #MindfulMagic