Tono de Marca

Authentic, Premium, Traditional, Educational, and Respectful

Valores de Marca

• •Heritage & Tradition
• •Uncompromising Quality
• •Innovation
• •Pioneering Spirit
• •Customer Experience

Mejores Prácticas

• •Always anchor the brand story in its 160-year history and its commitment to the highest quality Uji matcha. Use dates, locations (Kyoto, Uji), and the founder's story to reinforce authenticity.
• •Briefly explain why the products are special. Mention the ceremonial-grade quality, the grinding process, or the flavour profiles (e.g., "umami," "nutty," "not too sweet"). This positions the brand as an expert and justifies its premium pricing.
• •Use descriptive adjectives that appeal to taste, texture, and feeling. Words like "smooth," "vibrant," "creamy," "rich," "refreshing," and "tranquil" will help customers imagine the experience.
• •While heritage is key, showcase how TSUJIRI innovates. Frame modern items like lattes and parfaits as a new way to enjoy a traditional ingredient, bridging the gap between old and new.
• •Avoid overly casual slang or hype-focused language. The brand's voice should be as clean, balanced, and high-quality as its matcha. Keep the tone calm, confident, and inviting, reflecting the serene atmosphere of a traditional Japanese tea house.

Percepción Social

Largely positive, viewed as a premier destination for authentic, high-quality Japanese matcha and cultural experience, with products appreciated for their nuanced flavor. Some criticisms exist regarding inconsistency, crowding, service issues, and premium pricing.

Ejemplos de Copy

• •Taste 160 Years of Tradition. Our ceremonial-grade O-Matcha is more than a drink; it's a ritual. Made from the finest Uji tea leaves, meticulously ground to perfection. Discover the rich, umami flavour that has defined TSUJIRI since 1860. #Tsujiri #Matcha #JapaneseTea #TraditionInACup
• •A Modern Twist on an Ancient Art. Layers of creamy matcha soft serve, crunchy granola, and sweet red bean paste. Our signature parfait is a perfect harmony of textures and flavours, honouring tradition with every spoonful.
• •The Art of Roasted Green Tea. Experience the warm, nutty, and naturally sweet notes of our Hojicha Latte. The leaves are slowly roasted over charcoal for a uniquely comforting flavour with less caffeine. A perfect cup of tranquility.
• •Not All Matcha Is Created Equal. Forget bitter, powdered green tea. Discover the TSUJIRI difference. Since 1860, we have been pioneers in Japanese tea, serving an authentic, smooth, and vibrant matcha experience. Visit us on Crescent Street and taste the legacy.
• •Inspired by Japan, Crafted for Montreal. Introducing our new Yuzu & Matcha Tart. The bright, citrus notes of yuzu perfectly complement the deep, earthy flavour of our premium matcha. A limited-edition dessert that captures the spirit of innovation and tradition.