Brand Tone

The brand's tone is a sophisticated blend of artistic, minimalist, and personal, combining elegance and sincerity with a modern yet classic feel.

Brand Values

• •Artistic Integrity
• •Authenticity
• •Quality & Accessibility
• •Connection
• •Sophistication

Best Practices

• •Always Leverage the Founder's Voice: Continue to frame the brand narrative around T.O.P's personal passion and curation. Use direct quotes and a personal, sincere tone in "messages from the founder."
• •Highlight the Art Angle Consistently: In every communication, reinforce the link between the wine and the art by Kohei Nawa. Refer to the bottles as "wearable art" or "collector's items" to elevate their perceived value.
• •Use Minimalist and Elegant Language: Keep copy clean, sophisticated, and uncluttered, mirroring the visual identity of the brand. Focus on sensory details and the emotional experience of drinking the wine.
• •Engage the Fan Community Authentically: Acknowledge and engage with the fan base on social media. They are the brand's most powerful ambassadors. Share their posts and create content that resonates with their shared appreciation for T.O.P.
• •Balance Exclusivity with Accessibility: While the artistic and celebrity elements give the brand an exclusive feel, always echo the core message of affordability and sharing. Use phrases like "accessible luxury," "curated for everyone," and "fine wine without the pretense."

Social Perception

For fans of T.O.P, the brand is highly cherished as a personal gift and a way to support him, fostering enthusiasm and community. For the general public, it is perceived as a modern, aesthetically pleasing, and approachable wine brand, with the celebrity connection serving as a primary differentiator and point of interest. Reviews often praise the wine for being good and easy to drink, with its value significantly tied to the artist's connection.

Copy Examples

• •Art in a bottle. Wine in its purest form. Curated by T.O.P and featuring the striking art of Kohei Nawa, our 2018 Bordeaux is more than a wine—it's a statement. A classic blend for the modern collector. Discover the taste of art. #TspotWine #CuratedbyTOP #Bordeaux
• •From a passion for wine, to you. T'SPOT was born from a desire to share the wines I love with the people who matter. Each bottle is a personal selection, a story to be shared. Experience my journey through wine. - T.O.P
• •Your Invitation to a More Artistic Evening. Elevate your moments. Whether it's a quiet night in or a celebration with friends, our T'SPOT Brut NV brings a touch of curated elegance. Crisp, fresh, and personally selected for a perfectly balanced taste.
• •Classic. Bold. Personally Chosen. Our T'SPOT Bordeaux Red 2018 is a carefully selected blend of Merlot, Cabernet Franc, and Cabernet Sauvignon. With notes of red berries and a smooth, balanced finish, it reflects a classic style with a modern sensibility. Produced in France and curated by T.O.P.
• •The intersection of art, music, and wine. What happens when a music icon's passion for wine meets a master artist's vision? You get T'SPOT. A wine that's both a classic and a collectible. Sip on something that's truly one-of-a-kind.